Description
List of ICE London Exhibitors 2020 vs 2022. The dataset includes 393 participants from 2020 and 428 participants of 2022.
The study includes extensive data on every ICE London participant.
Research Goals and Objectives
- ICE London 2020-2022 exhibitor review;
- Traffic and field of activity data collection;
- Exhibition data comparison for the two specified years.
Disclaimers
The research collected data on companies participating in the ICE London 2022 exhibition, as well as participants of the previously held ICE London 2020 event.
The dataset does not contain data on the 2021 exhibition, which was postponed until 2022 due to COVID restrictions.
The 2022 exhibition was also postponed to 2023, but the current study also examines exhibitors who were going to participate in the 2022 exhibition.
The collected data does not claim absolute completeness and is intermediate in the planned research cycle.
Research Methodology
Exhibitor data was collected via open sources using the following search methods:
- Analysis of participants listed on the official ICE London website;
- Collection of data on previous exhibition participants via the Wayback Machine service;
- Accumulation of traffic data via the following services:
For ease of comparison, the resulting information is grouped by the following criteria:
- Name - exhibitor’s name or title;
- Website - link their official website;
- Country - the country that houses the exhibitor's headquarters;
- City - the city that houses the exhibitor's headquarters;
- Traffic (June 2020) - number of visits to the exhibitor's official website in June 2020;
- Traffic (June 2022) - number of visits to the exhibitor's official website in June 2022;
- Traffic change 2020-2022 - changes in the amount of traffic attracted by the exhibitor's website from 2020 to 2022;
- Fields of Activity - areas in which exhibitors carry out their activities according to the information of their official website;
- Will attend in 2022 - companies from the 2020 list that have announced their participation in the 2022 exhibition;
- Attended in 2020 - companies from the 2022 list that participated in the 2020 exhibition.
Short Insights
ICE London 2020 Participants:
- Total number of companies: 393;
- Number of 2020 exhibition participants that are not going to participate in the 2022 event: 34.
ICE London 2022 Participants:
- Total number of companies: 428;
- Number of 2020 exhibition participants intending to participate in the 2022 event: 359;
- New exhibition participants: 69.
Based on June 2022 website traffic numbers, ICE London 2022 exhibitors include:
- 217 members with traffic up to 10,000;
- 101 members with traffic from 10,000 to 100,000;
- 87 members with traffic over 100,000;
- 23 participants without sufficient traffic data.
Dominant business areas at ICE London 2020:
- 186 participants in the "iGaming" category;
- 177 participants in the "Casinos" category;
- 153 participants in the "Sports Betting" category;
- 118 participants in the "Payments" category.
Dominant business areas at ICE London 2022:
- 218 participants in the "iGaming" category;
- 202 participants in the "Casinos" category;
- 177 participants in the "Sports Betting" category;
- 139 participants in the "Payments" category.
The dominant areas of activity remain the same.
Future Goals & Extensions
- Overview of ICE London participants for the next few years;
- Result comparison with other B2B events;
- Search for extended exhibitor information;
- Overview of ICE London exhibitors over a prolonged period of time.
Those and other additions will be implemented in planned expansions and subsequent research cycles.
