DescriptionThis is a gambling/iGaming Twitter marketing inventory list for 2023. The dataset includes 2152 Twitter accounts related to iGaming.
Research Goals and Objectives
- Collection of Twitter accounts related to gambling topics;
- Popularity evaluation of Twitter accounts in the gambling community;
- Formation of a dataset that ranks gambling-related Twitter accounts.
Research MethodologyTwitter accounts were collected via open sources using the following search methods:
- Open Google Search;
- Accounts search on Twitter itself;
- Twitter account collection via other social networks: YouTube, Facebook, Telegram, Discord, Instagram, Twitch, TikTok, and Reddit.
- Social Blade:
- Total Grade — a visual representation of the "Social Blade Rank" (or SB Rank), based on a particular account’s rating, compared to the rest of the database.
DisclaimersThe study contains accounts that take part in the formation of the gambling community. The study did not specifically collect gambling-only accounts. The list includes bloggers and streamers who write about gambling or are known to engage in gambling activities. The collected information does not claim absolute completeness and is intermediate in the planned research cycle.
ConclusionsFor the “Conclusions” section, the data is sorted into several groups as can be seen below. For details, see Addendum . During the study, a dataset of 2251 Twitter accounts associated with gambling was formed. Of these, 113 do not have a “Total Grade” indicator and are not taken into account for calculations. The final conclusions are thus based on 2039 Twitter accounts. Followers:
- 1661 accounts with less than 10,000 followers;
- 259 accounts with between 10,000 and 100,000 followers;
- 109 accounts with between 100,000 and 1,000,000 followers;
- 10 accounts with over 1,000,000 followers.
- 763 accounts with the “D” rank;
- 246 accounts with the “D” rank;
- 740 accounts with the “C” rank;
- 289 accounts with the “B” rank;
- 1 account with the “A” rank.
- 1191 accounts with less than 1,000 likes;
- 580 accounts with between 1,000 and 10,000 likes;
- 263 accounts with between 10,000 and 100,000 likes;
- 5 accounts with over 100,000 likes.
- 962 accounts with less than 1,000 tweets;
- 726 accounts with between 1,000 and 10,000 tweets;
- 319 accounts with between 10,000 and 100,000 tweets;
- 32 accounts with over 100,000 tweets;
- 1043 accounts that do not accept DMs;
- 996 accounts that do accept DMs.
|Grade/Followers||<10k subs||10k to 100k subs||100k to 1m subs||>1m subs|
- “Total Grade B” dominates all “Followers” sections except for “<10k subs.” Most of the collected Twitter channels have sufficient social activity;
- “Total Grade A” is only presented in the “>1m subs” section. High social activity leads to an increase in the number of subscribers.
Future Goals and Extensions
- Search for account contact details;
- Search for advanced user engagement metrics;
- Account activity field categorization;
- Analysis of marketing trends and promotional flyers;
- Identification of regional affiliations;
- Showcase of advertising pricing models;
- Expansion of the general account list, as well as regional lists for Asia & Pacific, MENA.
AddendumFor visualization convenience, “Follower” numbers are averaged to these values:
- “<10k” — accounts with less than 10,000 followers;
- “10k - 100k” — accounts with over 10,000 but less than 100,000 followers;
- “100k - 1m” — accounts with over 100,000 but less than 1,000,000 followers;
- “>1m” — accounts with over 1,000,000 followers.
- “TBD” — remains the same;
- “D” — concatenates Total Grades with the following values: D+, D;
- “C” — concatenates Total Grades with the following values: C+, C, C-;
- “B” — concatenates Total Grades with the following values: B+, B, B-;
- “A” — concatenates Total Grades with the following values: A++, A+, A, A-.
- “DM” - Direct Messages, the ability to send private messages inside the platform.
- 32 accounts were banned/deleted during dataset collection;
- 113 accounts do not have a “Total Grade” indicator and are not taken into account for calculations.
1 The total grade is a visual representation of the "Social Blade Rank" (or SB Rank), based on a particular account’s rating, compared to the rest of the database.