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Gambling/iGaming Twitch Marketing Inventory List 2023

(3 votes, average: 5.00 out of 5)
 19 May 2023
Twitch Marketing Inventory List - Gambling & iGaming
Full version:
$ 300.00

Description

Gambling/iGaming Twitch marketing inventory list for 2023, containing 2505 Twitch channels.

Research Goals and Objectives

  • Collection of Twitch accounts related to gambling topics;
  • Popularity evaluation of Twitch accounts in the gambling community;
  • Formation of a dataset that ranks gambling-related Twitch.

Research Methodology

Twitch accounts were collected via open sources using the following search methods:

  • Open Google Search;
  • Account search on Twitch itself;
  • Twitch account collection via other social media: YouTube, Facebook, Telegram, Discord, Instagram, Twitter, TikTok, and Reddit.

The collected accounts’ popularity was evaluated based on the following metrics:

  • Streams Charts:
    • Channel Data Quality — an estimation of the channel's data, mainly based on Average Viewers and stream numbers.

Disclaimers

The study contains accounts that take part in the formation of the gambling community. The study did not specifically collect gambling-only accounts. The list includes bloggers and streamers who write about gambling or are known to engage in gambling activities. The collected information does not claim absolute completeness and is intermediate in the planned research cycle.

Addendum

For visualization convenience, “Follower” numbers are averaged to these values:

  • <10k” — accounts with less than 10,000 followers; 
  • 10k - 100k” — accounts with over 10,000 but less than 100,000 followers;
  • 100k - 1m” — accounts with over 100,000 but less than 1,000,000 followers;
  • >1m” — accounts with over 1,000,000 followers.

For visualization convenience, “Channel Data Quality” 1 values are averaged as follows:

  • TBD” — remains the same;
  • D” — concatenates Total Grades with the following values: D+, D;
  • C” — concatenates Total Grades with the following values: C+, C, C-;
  • B” — concatenates Total Grades with the following values: B+, B, B-;
  • A” — concatenates Total Grades with the following values: A++, A+, A, A-.

For visualization convenience, “Active Days” values are averaged as follows:

  • <50” — accounts with less than 50 Active Days;
  • 50 - 100” — accounts with more than 50 and less than 100 Active Days;
  • 100 - 500” — accounts with more than 100 and less than 500 Active Days;
  • “500 - 1k” — accounts with more than 500 and less than 1,000 Active Days;
  • >1k” — accounts with over 1,000 Active Days.

For visualization convenience, “Airtime Hours” values are averaged as follows:

  • <50” — accounts with less than 50 Airtime Hours;
  • 50 - 100” — accounts with more than 50 and less than 100 Airtime Hours;
  • 100 - 500” — accounts with more than 100 and less than 500 Airtime Hours;
  • >500” — accounts with over 500 Airtime Hours.

For visualization convenience, “Hours Watched” values are averaged as follows:

  • <1k” — accounts with less than 1,000 Hours Watched;
  • 1k - 10k” — accounts with more than 1,000 and less than 10,000 Hours Watched;
  • 10k - 50k” — accounts with more than 10,000 and less than 50,000 Hours Watched;
  • 50k - 100k” — accounts with more than 50,000 and less than 100,000 Hours Watched;
  • 100k - 500k” — accounts with more than 100,000 and less than 500,000 Hours Watched;
  • >500k” — accounts with over 500,000 Hours Watched.

Additional insights:

  • The data were collected for the period from February 2 to March 4;
  • Indicators such as Peak Viewers, Average Viewers, Daily Airtime Average, Average Daily Viewers, and Daily Hours Watched were not taken into account during calculations:
    • Said indicators are less dependent on account owner’s actions;
  • Virtual Casino, Sports, Sports Betting Simulator, and Poker Club are not gambling-exclusive categories and are used by streamers for other purposes, especially in countries where gambling activities are prohibited. For this reason, all the listed accounts can potentially be banned in the future;
  • 41 channels were already banned/deleted during dataset collection.

Conclusions

For the “Conclusions” section, the data is sorted into several groups as can be seen below.

During the study, a dataset of 2505 Twitch accounts associated with gambling was formed.

Reports were generated for 3 categories based on the “Top Category by HW” indicator:

  • Dominant Gambling — accounts streaming predominantly for the “Gambling” category;
  • Partial Gambling — accounts streaming for other, non-gambling-related categories, that have been documented to advertise gambling products and services;
  • Undetermined — accounts that cannot be classified into either of the categories listed above.

Dominant Gambling

Detailed report on 1305 “Dominant Gambling” accounts.

Followers:

  • 900 accounts with less than 10,000 followers;
  • 345 accounts with between 10,000 and 100,000 followers;
  • 57 accounts with between 100,000 and 1,000,000 followers;
  • 3 accounts with over 1,000,000 followers.

Channel Data Quality:

  • 17 accounts with the “TBD” rank;
  • 161 accounts with the “D” rank;
  • 460 accounts with the “C” rank;
  • 306 accounts with the “B” rank;
  • 361 accounts with the “A” rank.

Top category by HW:

  • 1 account in the “Blackjack” category;
  • 1 account in the “Sports Betting Simulator” category;
  • 1 account in the “Casino” category;
  • 1 account in the “Poker Club” category;
  • 5 accounts in the “Sports” category;
  • 240 accounts in the “Virtual Casino” category;
  • 468 accounts in the “Slots” category;
  • 588 accounts in the “Poker” category.

Active Days:

  • 46 accounts were active for less than 50 days;
  • 103 accounts were active between 50 and 100 days;
  • 745 accounts were active between 100 and 500 days;
  • 361 accounts were active between 500 and 1,000 days;
  • 50 accounts were active for over 1,000 days.

Airtime Hours:

  • 733 accounts with less than 50 Airtime Hours;
  • 365 accounts with between 50 and 100 Airtime Hours;
  • 195 accounts with between 100 and 500 Airtime Hours;
  • 12 accounts with over 500 Airtime Hours.

Hours Watched:

  • 486 accounts with less than 1,000 Hours Watched;
  • 531 accounts with between 1,000 and 10,000 Hours Watched;
  • 217 accounts with between 10,000 and 50,000 Hours Watched;
  • 38 accounts with between 50,000 and 100,000 Hours Watched;
  • 29 accounts with between 100,000 and 500,000 Hours Watched;
  • 4 accounts with over 500,000 Hours Watched.

Language:

  • 23 accounts broadcasting in Danish;
  • 42 accounts broadcasting in Italian;
  • 86 accounts broadcasting in German;
  • 111 accounts broadcasting in Spanish;
  • 128 accounts broadcasting in French;
  • 153 accounts broadcasting in Portuguese;
  • 244 accounts broadcasting in Russian;
  • 353 accounts broadcasting in English;
  • 165 accounts broadcasting in 17 other languages.

Heat table that showcases the ratio of channels based on their “Channel Data Quality” and “Followers” numbers.

Channel Data Quality/Followers<10k subs10k - 100k subs100k - 1m subs>1m subs
D153800
C4055230
B2248110
A105200533
TBD13400
  • “Channel Data Quality A” dominates all “Followers” sections except for “<10k subs.” Most of the collected Twitch channels have sufficient social activity.

Note: All accounts with missing “Channel Data Quality” are equated to TBD.

Heat table that showcases the ratio for the total number of “Followers” across the 3 top categories.

Category/Followers<10k subs10k - 100k subs100k - 1m subs>1m subs
Slots302147181
Poker474102120
Virtual Casino12191262
  • Twitch channels with “Top Category Slots” have more subscribers on average, which suggests that, in the gambling community, “Slots” channels attract the largest audience.

Partial Gambling

Detailed report on 723 “Partial Gambling” accounts.

Followers:

  • 255 accounts with less than 10,000 followers;
  • 270 accounts with between 10,000 and 100,000 followers;
  • 178 accounts with between 100,000 and 1,000,000 followers;
  • 20 accounts with over 1,000,000 followers.

Channel Data Quality:

  • 37 accounts with the “TBD” rank;
  • 113 accounts with the “D” rank;
  • 141 accounts with the “C” rank;
  • 96 accounts with the “B” rank;
  • 336 accounts with the “A” rank.

Top category by HW:

  • 32 accounts in the “VALORANT” category;
  • 49 accounts in the “League of Legends” category;
  • 51 accounts in the “CS:GO” category;
  • 130 accounts in the “Grand Theft Auto V” category;
  • 185 accounts in the “Just Chatting” category;
  • 276 accounts in 93 other categories.

Active Days:

  • 11 accounts were active for less than 50 days;
  • 30 accounts were active between 50 and 100 days;
  • 312 accounts were active between 100 and 500 days;
  • 288 accounts were active between 500 and 1,000 days;
  • 82 accounts were active for over 1,000 days.

Airtime Hours:

  • 325 accounts with less than 50 Airtime Hours;
  • 168 accounts with between 50 and 100 Airtime Hours;
  • 225 accounts with between 100 and 500 Airtime Hours;
  • 5 accounts with over 500 Airtime Hours.

Hours Watched:

  • 223 accounts with less than 1,000 Hours Watched;
  • 194 accounts with between 1,000 and 10,000 Hours Watched;
  • 150 accounts with between 10,000 and 50,000 Hours Watched;
  • 58 accounts with between 50,000 and 100,000 Hours Watched;
  • 81 accounts with between 100,000 and 500,000 Hours Watched;
  • 17 accounts with over 500,000 Hours Watched.

Language:

  • 14 accounts broadcasting in Finnish;
  • 15 accounts broadcasting in Danish;
  • 28 accounts broadcasting in German;
  • 37 accounts broadcasting in French;
  • 79 accounts broadcasting in English;
  • 96 accounts broadcasting in Russian;
  • 134 accounts broadcasting in Spanish;
  • 222 accounts broadcasting in Portuguese;
  • 98 accounts broadcasting in 18 other languages.

Heat table that showcases the ratio of channels based on their “Channel Data Quality” and “Followers” numbers.

Channel Data Quality/Followers<10k subs10k - 100k subs100k - 1m subs>1m subs
D107600
C865050
B1866120
A814716120
TBD36100
  • “Channel Data Quality A” dominates all “Followers” sections except for “<10k subs.” Most of the collected Twitch channels have sufficient social activity.

Heat table that showcases the ratio for the total number of “Followers” across the 5 top categories.

Category/Followers<10k subs10k - 100k subs100k - 1m subs>1m subs
Just Chatting4772579
Grand Theft Auto V2760412
CS:GO2119110
League of Legends1516162
VALORANT15980
  • Twitch channels with “Top Category Just Chatting” have more subscribers on average, which suggests that, in the gambling community, such channels attract the largest audience.

Undetermined

Detailed report on 477 “Undetermined” accounts.

Followers:

  • 404 accounts with less than 10,000 followers;
  • 65 accounts with between 10,000 and 100,000 followers;
  • 7 accounts with between 100,000 and 1,000,000 followers;
  • 1 accounts over 1,000,000 followers.

Language:

  • 9 accounts broadcasting in Danish;
  • 10 accounts broadcasting in Turkish;
  • 21 accounts broadcasting in German;
  • 33 accounts broadcasting in Spanish;
  • 39 accounts broadcasting in French;
  • 46 accounts broadcasting in Portuguese;
  • 75 accounts broadcasting in Russian;
  • 149 accounts broadcasting in English;
  • 56 accounts broadcasting in 15 other languages;
  • 39 accounts broadcasting in unknown language.

Future Goals and Extensions

  • Search for account contact details;
  • Search for advanced user engagement metrics;
  • Account activity field categorization;
  • Analysis of marketing trends and promotional flyers;
  • Showcase of advertising pricing models;
  • Expansion of the general account list, as well as regional lists for Asia & Pacific, MENA.

The listed and other additions will be added in planned expansions and subsequent research cycles.

To order an extended research, please contact us at sales@data40.com.



1 An estimation of the channel's data, mainly based on Average Viewers and stream numbers.

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