Gambling/iGaming Twitch Marketing Inventory List 2023

Gambling/iGaming Twitch marketing inventory list for 2023, containing 2505 Twitch channels.

Research Goals and Objectives

• Collection of Twitch accounts related to gambling topics;
• Popularity evaluation of Twitch accounts in the gambling community;
• Formation of a dataset that ranks gambling-related Twitch.

Research Methodology

Twitch accounts were collected via open sources using the following search methods:

• Open Google Search;
• Account search on Twitch itself;
• Twitch account collection via other social media: YouTube, Facebook, Telegram, Discord, Instagram, Twitter, TikTok, and Reddit.

The collected accounts’ popularity was evaluated based on the following metrics:

• Streams Charts:
  • Channel Data Quality — an estimation of the channel's data, mainly based on Average Viewers and stream numbers.

Disclaimers

The study contains accounts that take part in the formation of the gambling community. The study did not specifically collect gambling-only accounts. The list includes bloggers and streamers who write about gambling or are known to engage in gambling activities. The collected information does not claim absolute completeness and is intermediate in the planned research cycle.

Addendum

For visualization convenience, “Follower” numbers are averaged to these values:

• “<10k” — accounts with less than 10,000 followers; 
• “10k - 100k” — accounts with over 10,000 but less than 100,000 followers;
• “100k - 1m” — accounts with over 100,000 but less than 1,000,000 followers;
• “>1m” — accounts with over 1,000,000 followers.

For visualization convenience, “Channel Data Quality” ¹ values are averaged as follows:

• “TBD” — remains the same;
• “D” — concatenates Total Grades with the following values: D+, D;
• “C” — concatenates Total Grades with the following values: C+, C, C-;
• “B” — concatenates Total Grades with the following values: B+, B, B-;
• “A” — concatenates Total Grades with the following values: A++, A+, A, A-.

For visualization convenience, “Active Days” values are averaged as follows:

• “<50” — accounts with less than 50 Active Days;
• “50 - 100” — accounts with more than 50 and less than 100 Active Days;
• “100 - 500” — accounts with more than 100 and less than 500 Active Days;
• “500 - 1k” — accounts with more than 500 and less than 1,000 Active Days;
• “>1k” — accounts with over 1,000 Active Days.

For visualization convenience, “Airtime Hours” values are averaged as follows:

• “<50” — accounts with less than 50 Airtime Hours;
• “50 - 100” — accounts with more than 50 and less than 100 Airtime Hours;
• “100 - 500” — accounts with more than 100 and less than 500 Airtime Hours;
• “>500” — accounts with over 500 Airtime Hours.

For visualization convenience, “Hours Watched” values are averaged as follows:

• “<1k” — accounts with less than 1,000 Hours Watched;
• “1k - 10k” — accounts with more than 1,000 and less than 10,000 Hours Watched;
• “10k - 50k” — accounts with more than 10,000 and less than 50,000 Hours Watched;
• “50k - 100k” — accounts with more than 50,000 and less than 100,000 Hours Watched;
• “100k - 500k” — accounts with more than 100,000 and less than 500,000 Hours Watched;
• “>500k” — accounts with over 500,000 Hours Watched.

Additional insights:

• The data were collected for the period from February 2 to March 4;
• Indicators such as Peak Viewers, Average Viewers, Daily Airtime Average, Average Daily Viewers, and Daily Hours Watched were not taken into account during calculations:
  • Said indicators are less dependent on account owner’s actions;
• Virtual Casino, Sports, Sports Betting Simulator, and Poker Club are not gambling-exclusive categories and are used by streamers for other purposes, especially in countries where gambling activities are prohibited. For this reason, all the listed accounts can potentially be banned in the future;
• 41 channels were already banned/deleted during dataset collection.

Conclusions

For the “Conclusions” section, the data is sorted into several groups as can be seen below.

During the study, a dataset of 2505 Twitch accounts associated with gambling was formed.

Reports were generated for 3 categories based on the “Top Category by HW” indicator:

• Dominant Gambling — accounts streaming predominantly for the “Gambling” category;
• Partial Gambling — accounts streaming for other, non-gambling-related categories, that have been documented to advertise gambling products and services;
• Undetermined — accounts that cannot be classified into either of the categories listed above.

Dominant Gambling

Detailed report on 1305 “Dominant Gambling” accounts.

Followers:

• 900 accounts with less than 10,000 followers;
• 345 accounts with between 10,000 and 100,000 followers;
• 57 accounts with between 100,000 and 1,000,000 followers;
• 3 accounts with over 1,000,000 followers.

Channel Data Quality:

• 17 accounts with the “TBD” rank;
• 161 accounts with the “D” rank;
• 460 accounts with the “C” rank;
• 306 accounts with the “B” rank;
• 361 accounts with the “A” rank.

Top category by HW:

• 1 account in the “Blackjack” category;
• 1 account in the “Sports Betting Simulator” category;
• 1 account in the “Casino” category;
• 1 account in the “Poker Club” category;
• 5 accounts in the “Sports” category;
• 240 accounts in the “Virtual Casino” category;
• 468 accounts in the “Slots” category;
• 588 accounts in the “Poker” category.

Active Days:

• 46 accounts were active for less than 50 days;
• 103 accounts were active between 50 and 100 days;
• 745 accounts were active between 100 and 500 days;
361 accounts were active between 500 and 1,000 days;
• 50 accounts were active for over 1,000 days.

Airtime Hours:

• 733 accounts with less than 50 Airtime Hours;
• 365 accounts with between 50 and 100 Airtime Hours;
• 195 accounts with between 100 and 500 Airtime Hours;
• 12 accounts with over 500 Airtime Hours.

Hours Watched:

• 486 accounts with less than 1,000 Hours Watched;
• 531 accounts with between 1,000 and 10,000 Hours Watched;
• 217 accounts with between 10,000 and 50,000 Hours Watched;
• 38 accounts with between 50,000 and 100,000 Hours Watched;
• 29 accounts with between 100,000 and 500,000 Hours Watched;
• 4 accounts with over 500,000 Hours Watched.

Language:

• 23 accounts broadcasting in Danish;
• 42 accounts broadcasting in Italian;
• 86 accounts broadcasting in German;
• 111 accounts broadcasting in Spanish;
• 128 accounts broadcasting in French;
• 153 accounts broadcasting in Portuguese;
• 244 accounts broadcasting in Russian;
• 353 accounts broadcasting in English;
• 165 accounts broadcasting in 17 other languages.

Heat table that showcases the ratio of channels based on their “Channel Data Quality” and “Followers” numbers.