Gambling/iGaming TikTok Marketing Inventory List [2023]

Gambling/iGaming TikTok Marketing Inventory List for 2023. The dataset contains 977 TikTok accounts.

Research Goals and Objectives

• Collection of TikTok accounts related to gambling topics;
• Popularity evaluation of TikTok accounts in the gambling community;
• Formation of a dataset that ranks gambling-related TikTok accounts.

Research Methodology

TikTok accounts were collected via open sources using the following search methods:

• Open Google Search;
• Account search on TikTok itself;
• TikTok account collection via other social media: YouTube, Twitter, Telegram, Discord, Instagram, Twitch, Reddit, and Facebook.

The collected accounts’ popularity was evaluated based on the following metrics:

• Social Blade:
  • Total Grade — a visual representation of the "Social Blade Rank" (or SB Rank), based on a particular account’s rating, compared to the rest of the database.

Disclaimers

The study contains accounts that take part in the formation of the gambling community. The study did not specifically collect gambling-only accounts. The list includes bloggers and streamers who write about gambling or are known to engage in gambling activities. The collected information does not claim absolute completeness and is intermediate in the planned research cycle.

Addendum

For visualization convenience, “Follower” numbers are averaged to these values:

• “<10k” — accounts with less than 10,000 followers;
• “10k - 100k” — accounts with over 10,000 but less than 100,000 followers;
• “100k - 1m” — accounts with over 100,000 but less than 1,000,000 followers;
• “>1m” — accounts with over 1,000,000 followers.

For visualization convenience, “Total Grade”¹ values are averaged as follows:

• “TBD” — concatenates Total Grades with the following values: TBD and “?”;
• “D” — concatenates Total Grades with the following values: D+, D;
• “C” — concatenates Total Grades with the following values: C+, C, C-;
• “B” — concatenates Total Grades with the following values: B+, B, B-;
• “A” — concatenates Total Grades with the following values: A++, A+, A, A-.

For visualization convenience, “Like” values are averaged as follows:

• “<1k” — accounts with less than 1,000 likes;
• “1k - 10k” — accounts with over 1,000 but less than 10,000 likes;
• “10k - 100k” — accounts with over 10,000 but less than 100,000 likes;
• “100k - 1m” — accounts with over 100,000 but less than 1,000,000 likes;
• “>1m” — accounts with over 1,000,000 likes.

For visualization convenience, “Uploads” values are averaged as follows:

• “<100” — accounts with less than 100 uploads;
• “100 - 500” — accounts with over 100 but less than 500 uploads;
• “500k - 1k” — accounts with over 500 but less than 1,000 uploads;
• “>1k” — accounts with over 1,000 uploads.

Additional insight:

• 58 accounts were banned/deleted during the dataset’s collection.

Conclusions

For the “Conclusions” section, the data is sorted into several groups as can be seen below.

During the study, a dataset of 977 TikTok accounts associated with gambling was formed.

Followers:

• 608 accounts with less than 10,000 followers;
• 242 accounts with between 10,000 and 100,000 followers;
• 97 accounts with between 100,000 and 1,000,000 followers;
• 30 accounts with over 1,000,000 followers.

Total Grade:

• 348 accounts without a rank;
• 451 accounts with the “TBD” rank;
• 90 accounts with the “D” rank;
• 59 accounts with the “C” rank;
• 26 accounts with the “B” rank;
• 3 accounts with the “A” rank.

Uploads:

• 9 accounts with no uploaded videos;
• 633 accounts with less than 100 uploaded videos;
• 267 accounts with between 100 and 500 uploaded videos;
• 47 accounts with between 500 and 1,000 uploaded videos;
• 21 accounts with over 1,000 uploaded videos.

Likes:

• 224 accounts with less than 1,000 likes;
• 187 accounts with between 1,000 and 10,000 likes;
• 200 accounts with between 10,000 and 100,000 likes;
• 203 accounts with between 100,000 and 1,000,000 likes;
• 163 accounts with over 1,000,000 likes.

Heat table that showcases the ratio of accounts based on their “Total Grade” and “Followers” number.