Description
Gambling/iGaming Review Websites Marketing Inventory List 2023, containing 1315 websites that review gambling projects such as casinos, betting platforms, etc.
Research Goals and Objectives
- Make a list of review websites related to gambling topics;
- Evaluate their traffic.
Research Methodology
Review websites were collected via open sources using the following search methods:
- Open Google search;
- Review website collection on social media: YouTube, Twitter, Telegram, Discord, Instagram, Twitch, TikTok, Reddit, and Facebook.
Website traffic was evaluated using the SimilarWeb service metrics.
Note: Traffic is evaluated based on the associated website’s main domain, not the review section.
Disclaimers
The study contains review websites that take part in the formation of the gambling community. The collected information does not claim absolute completeness and is intermediate in the planned research cycle.
Conclusions
For the “Conclusions” section, the data is sorted into several groups as can be seen below. For details, see Addendum.
In the course of the study, a dataset of 1315 gambling-associated review websites was formed.
Traffic1:
- 741 websites with less than 10,000 monthly visitors;
- 448 websites with between 10,000 and 100,000 monthly visitors;
- 107 websites with between 100,000 and 1,000,000 monthly visitors;
- 19 websites with over 1,000,000 monthly visitors.
Tags:
- 259 websites with the “Doorway” tag;
- 471 websites with the “Media & Rating” tag;
- 585 websites with the “Reviews” tag.
Heat table that showcases the ratio of review websites based on their “Tag” and “Visitors” numbers.
| Tag/Traffic | <10k visits | 10k - 100k visits | 100k - 1m visits | >1m visits |
| Media & Rating | 212 | 190 | 59 | 10 |
| Reviews | 345 | 193 | 41 | 6 |
| Doorway | 184 | 65 | 7 | 3 |
- The “Media & Rating” tag has more visitors in total, indicating that websites focused on gambling are, logically, the most attractive to gambling audiences;
- Websites tagged "Media & Rating” are extensive media resources, which allows them to attract more varied visitors thanks to content versatility.
Future Goals and Extensions
- Detection of website activity by metrics other than traffic;
- Analysis of marketing trends and promotional flyers;
- Showcase of advertising pricing models;
- Expansion of the general review website list, as well as regional lists for Asia & Pacific, MENA.
The listed and other additions will be added in planned expansions and subsequent research cycles.
To order an extended research, please contact us at sales@data40.com
Addendum
For visualization convenience,“Visits” numbers are averaged to these values:
- “<10k” — websites with less than 10,000 visits;
- “10k - 100k” — websites with between 10,000 and 100,000 visits;
- “100k - 1m” — websites with between 100,000 and 1,000,000 visits;
- “>1m” — websites with over 1,000,000 visits.
1Visitor numbers for a particular website during a set period of time.
