Description
This is a gambling/iGaming Facebook marketing inventory list for 2023, containing 1666 Facebook accounts related to iGaming, including:
- 1097 groups;
- 569 personal accounts.
Research Goals and Objectives
- Collection of Facebook accounts related to gambling topics;
- Popularity evaluation of Facebook accounts in the gambling community;
- Formation of a dataset that ranks gambling-related Facebook accounts.
Research Methodology
Facebook accounts were collected via open sources using the following search methods:
- Open Google Search;
- Accounts search on Facebook itself;
- Facebook account collection via other social networks: YouTube, Twitter, Telegram, Discord, Instagram, Twitch, TikTok, and Reddit.
The collected accounts’ popularity was evaluated based on the following metrics:
- Social Blade:
- Total Grade — a visual representation of the "Social Blade Rank" (or SB Rank), based on a particular account’s rating, compared to the rest of the database;
- Likes Rank — a particular account’s place in the top Facebook communities chart based on their cumulative number of likes.
Disclaimers
The study contains accounts that take part in the formation of the gambling community. The study did not specifically collect gambling-only accounts. The list includes bloggers and streamers who write about gambling or are known to engage in gambling activities. The collected information does not claim absolute completeness and is intermediate in the planned research cycle.
Conclusions
For the “Conclusions” section, the data is sorted into several groups as can be seen below. For details, see Addendum . During the study, a dataset of 1666 Facebook accounts associated with gambling was formed.
This includes 210 accounts with available Social Blade statistics.
Followers:
- 75 accounts with less than 10,000 followers;
- 69 accounts with between 10,000 and 100,000 followers;
- 56 accounts with between 100,000 and 1,000,000 followers;
- 10 accounts with over 1,000,000 followers.
Total Grade:
- 0 accounts with the “D” rank;
- 62 accounts with the “C” rank;
- 145 accounts with the “B” rank;
- 3 accounts with the “A” rank.
Likes Rank:
- 62 accounts outside TOP-500000;
- 101 accounts in the TOP-500,000;
- 44 accounts in the TOP-100,000;
- 3 accounts in the TOP-10,000;
- 0 accounts in the TOP-1,000.
Type:
- 89 accounts with the “User” tag;
- 121 accounts with the “Community” tag.
Contact:
- 16 accounts that do not accept DMs;
- 194 accounts that accept DMs.
Heat table that showcases the ratio of accounts based on their “Total Grade” and “Followers” numbers.
| Grade/Followers | <10k subs | 10k - 100k subs | 100k - 1m subs | >1m subs |
| D | 0 | 0 | 0 | 0 |
| C | 56 | 5 | 1 | 0 |
| B | 19 | 64 | 55 | 7 |
| A | 0 | 0 | 0 | 3 |
- “Total Grade B” dominates all “Followers” sections except for “<10k subs.” Most of the collected Facebook channels have sufficient social activity;
- “Total Grade A” is only presented in the “>1m subs” section. High social activity leads to an increase in the number of subscribers.
The dataset also includes 1456 accounts without available Social Blade statistics.
Followers:
- 76 accounts with no followers;
- 1137 accounts with less than 10,000 followers;
- 216 accounts with between 10,000 and 100,000 followers;
- 24 accounts with between 100,000 and 1,000,000 followers;
- 13 accounts with over 1,000,000 followers.
Type:
- 480 accounts with the “User” tag;
- 976 accounts with the “Community” tag.
Contact:
- 310 accounts that do not accept DMs;
- 1146 accounts that accept DMs.
Future Goals and Extensions
- Search for account contact details;
- Search for advanced user engagement metrics;
- Account activity field categorization;
- Analysis of marketing trends and promotional flyers;
- Identification of regional affiliations;
- Showcase of advertising pricing models;
- Expansion of the general account list, as well as regional lists for Asia & Pacific, MENA.
The listed and other additions will be added in planned expansions and subsequent research cycles.
To order an extended research, please contact us at sales@data40.com
Addendum
For visualization convenience, “Follower” numbers are averaged to these values:
- “<10k” — accounts with less than 10,000 followers;
- “10k - 100k” — accounts with over 10,000 but less than 100,000 followers;
- “100k - 1m” — accounts with over 100,000 but less than 1,000,000 followers;
- “>1m” — accounts with over 1,000,000 followers.
For visualization convenience, “Total Grade1” values are averaged as follows:
- “TBD” — remains the same;
- “D” — concatenates Total Grades with the following values: D+, D;
- “C” — concatenates Total Grades with the following values: C+, C, C-;
- “B” — concatenates Total Grades with the following values: B+, B, B-;
- “A” — concatenates Total Grades with the following values: A++, A+, A, A-.
Personal pages and groups are excluded since it is impossible to calculate this parameter for them.
For visualization convenience, “Likes Rank2” values are averaged as follows:
- “Over 500000” — does not rank in the TOP-500,000 by number of likes;
- “TOP-500000” — ranks in the TOP-500,000 by number of likes;
- “TOP-100000” — ranks in the TOP-100,000 by number of likes;
- “TOP-10000” — ranks in the TOP-10,000 by number of likes;
- “TOP-1000” — ranks in the TOP-1,000 by number of likes.
Personal pages and groups are excluded since it is impossible to calculate this parameter for them.
The “Type” value is a conditional designation of the page type by the nature of its content:
- “User” — the page has a first name, last name, or nickname and is a private/public page;
- “Community” — the page is a community for sharing posts such as news and other content.
Additional labels and abbreviations used in this study:
- “DM” - Direct Messages, the ability to send private messages inside the platform.
1 The total grade is a visual representation of the "Social Blade Rank" (or SB Rank), based on a particular account’s rating, compared to the rest of the database.
2Likes Rank is a particular account’s place in the top Facebook communities chart based on their cumulative number of likes.
