Description
A dataset of Gaming & iGaming Marketing Agencies 2023, containing 329 agencies operating in the gambling and gaming industries.
Research Goals and Objectives
- Creation of a list of marketing agencies providing services in the gaming and/or gambling industry;
- Determination of individual agencies’ affiliation with influencers;
- Website traffic evaluation;
- Headquarter location establishment;
- Collection of contact details and available communication methods.
Research Methodology
Marketing Agencies were collected via open sources using the following search methods:
- Open Google Search;
- Crunchbase search;
- Owler search;
- Linkedin search.
Websites traffic for individual marketing agencies was evaluated using the SimilarWeb service metrics.
Disclaimers
The study contains marketing agencies that take part in the formation of the gambling/gaming community. The collected information does not claim absolute completeness and is intermediate in the planned research cycle.
Conclusions
During the study, a dataset of 329 marketing agencies associated with gambling and gaming was formed. Revealed companies were then sorted into several groups as is listed below.
By field of activity and influencers affiliation:
- 190 companies that work in the gaming industry;
- 169 companies that work in the gambling industry;
- 30 companies that work in both the gambling and gaming industries;
- 121 companies that claim to work with influencers in the gaming and/or gambling industries.
Top 10 Agencies by traffic in April 2023:
- Rock Content - 4,517,860;
- Noxinfluencer - 2,354,043;
- Mintegral - 1,264,136;
- Dentsu - 1,125,983;
- WebFX - 931,948;
- Sociabuzz - 816,218;
- Starngage - 775,705;
- 腾讯广告 - 752,163;
- Ironsource - 519,654;
- Cyberagent - 313,455;
Top 10 oldest agencies by foundation year:
- Havas Group - 1835;
- Fcb Global - 1873;
- Hakuhodo - 1895;
- Dentsu - 1901;
- Jack Morton Worldwide - 1939;
- LaneTerralever - 1962;
- Bbh Global - 1982;
- Marketing Results - 1988;
- KK BOLD - 1989;
- Brif Research Group - 1991.
Top locations by the number of hosted agency headquarters:
| Location | Hosted HQs | Location | Hosted HQs | Location | Hosted HQs |
| UK | 58 | Poland | 4 | Hong Kong | 1 |
| USA | 52 | Spain | 4 | Iceland | 1 |
| China | 24 | Vietnam | 4 | Italy | 1 |
| India | 18 | France | 3 | Kazakhstan | 1 |
| South Korea | 18 | Netherlands | 3 | Lithuania | 1 |
| Thailand | 15 | Nigeria | 3 | New Zealand | 1 |
| Israel | 14 | Russia | 3 | Pakistan | 1 |
| Japan | 11 | Ukraine | 3 | Philippines | 1 |
| Malta | 9 | Bulgaria | 2 | Portugal | 1 |
| Brazil | 7 | Greece | 2 | Romania | 1 |
| Germany | 7 | Indonesia | 2 | Saudi Arabia | 1 |
| Singapore | 7 | South Africa | 2 | Scotland | 1 |
| Australia | 6 | Argentina | 1 | Serbia | 1 |
| Sweden | 6 | Armenia | 1 | Slovakia | 1 |
| Canada | 5 | Austria | 1 | Turkey | 1 |
| Malaysia | 5 | Bangladesh | 1 | Uruguay | 1 |
| Cyprus | 4 | Cambodia | 1 | ? | 1 |
| Estonia | 4 | Czech Republic | 1 | - | - |
Future Goals and Extensions
- Expansion of the list of marketing agencies;
- Collection of individual companies’ social media;
- Formation of the list of marketing services provided by individual agencies;
- Analysis of marketing trends and ad flights;
- Inclusion of advertisement pricing models.
The listed and other additions will be added in planned expansions and subsequent research cycles.
To order an extended research, please contact us at sales@data40.com.