Where to Look for P2E Game News?
As the gaming industry continues to grow and evolve, the role of influencers in the Play-to-Earn (P2E) sector is becoming increasingly more significant. P2E games, where players earn cryptocurrency or NFTs during gameplay, are gaining popularity. A successful example of this model is Axie Infinity, which uses blockchain technology to reward active participants. Influencers play a key role in marketing P2E games, helping to promote them to the right audience, which is especially important in a saturated market. Influential figures in the gaming community, such as Jelle Van Vucht (Jelly) with his kids-oriented content and over 22 million subscribers, or SSSniperWolf, a female influencer in the gaming industry with over 31 million subscribers, have a significant impact on the P2E user base. Other notable influencers include Zueljin Gaming, specializing in blockchain and NFT games, and Jake from On Chain Gaming, who offers in-depth technical analysis of P2E games.
The gaming industry is experiencing explosive growth, with a global esports audience expected to reach 532 million viewers and the gaming industry value surpassing $300 billion in 2021. Influencers have been instrumental in this surge, starting with the rise of YouTube gamers in the early 2010s. Platforms such as YouTube and Twitch have provided lucrative opportunities for creators through AdSense, brand deals, sponsorships, and merchandise sales.
Increased accessibility of gaming content, facilitated by streaming channels and freemium game models, has also contributed to industry growth. Netflix and Amazon Prime have expanded their presence in gaming, democratizing access to gaming content. Influencers have played a key role in sustaining interest in games post-lockdown, particularly among the 18-34 age demographic, which most actively follows gaming content creators.
The rise of “micro-creators” — influencers with smaller audiences — has also been observed. These creatives often have more engaged and loyal audiences, making them valuable for targeted marketing strategies. The changing landscape has led to an increase in the number of P2E influencers: a list of their channels across platforms such as Telegram, Reddit, and Medium with at least 5,000 members or at least 10,000 followers on Twitter can be downloaded from our website.
Navigating the world of P2E games can be challenging, especially for newcomers. Influencers and experts in the field can offer valuable advice or analysis and share important news. Here are certain types of P2E influencers and experts to be on the lookout for:
- YouTube Content Creators: YouTube hosts numerous channels dedicated to cryptocurrencies and blockchain games. These offer game reviews, earning strategies, investment advice for gaming assets, and market trend analysis;
- Twitch Streamers and Other Platforms: Streamers playing P2E games live can showcase game mechanics, strategies, and monetization methods, sharing their experience and knowledge in real-time;
- Bloggers and Article Authors: Blogs and information websites specializing in cryptocurrencies and P2E games often contain detailed analyses, guides, and industry news;
- Cryptocurrency Analysts: Cryptocurrency experts and analysts who publish their thoughts and research on platforms like Medium often discuss P2E trends and provide investment recommendations;
- Social Media Influencers: Many influencers and experts regularly post updates, opinions, and P2E game tips on Twitter, Instagram, and LinkedIn;
- Forums and Communities: Platforms like Reddit, Discord, and Telegram often host active communities where users share experiences, news, and strategies;
- Blockchain Consultants and Experts: Some professionals offer consultations and educational programs for P2E investors and players alike.
When choosing influencers and information sources, consider their experience, reputation, and presentation style. It is also helpful to follow multiple sources at once for a more comprehensive view of the P2E gaming industry.
P2E titles are rapidly growing in popularity, but this growth raises important questions about their economic models’ sustainability and impact on the gaming industry and economy as a whole. Crypto guilds play a key role in this ecosystem, providing access to games for a broader audience and contributing to the development of the blockchain gaming industry.
With that said, crypto guilds also face challenges, such as regulation. Since P2E games operate on the blockchain and involve cryptocurrency transactions, they may be subject to various regulatory measures, requiring careful attention and compliance with emerging laws.
Another important aspect is earnings sustainability. Guild members invest in purchasing NFTs and game assets required to participate in P2E games. This allows people without their own funds to join and also start earning. Revenues from gaming activities are typically distributed according to certain rules and agreements between guild members and the guild itself.
Guilds also play an important role in training and supporting their members. They provide coaching and resources to improve gaming skills and offer in-game strategy advice. This promotes a strong sense of community and collaboration among players, characteristic of both crypto and traditional gaming guilds.
Some crypto guilds establish direct interaction with P2E game developers. They can influence gameplay, participate in testing new features, and gain access to exclusive assets. Additionally, guilds often organize or participate in tournaments and other gaming events, expanding earning opportunities and strengthening their own influence in the gaming community.
In summary, crypto guilds play a vital and multifaceted role in the world of P2E games, facilitating access, contributing to industry development, and creating a strong community of players.