The world of NFTs (non-fungible tokens) has grown exponentially in recent years, with influencers playing a key role in shaping trends, driving discussions, and building communities around this emerging digital space. In 2024, NFT influencers continue to be at the forefront, helping to guide enthusiasts, collectors, and creators through the complexities of the NFT market.
Name | Social Networks | Engagement Rate (ER) | Followers | |||
---|---|---|---|---|---|---|
Gary Vaynerchuk | https://x.com/garyvee | X: Approx. 0.10% (as of 2024) Instagram: Approx. 1.25% TikTok: Approx. 8% | X: 3.1 million+ Instagram: 10.5 million+ LinkedIn: 5 million+ TikTok: 10 million+ | |||
Farokh Sarmad | https://x.com/farokh | X: Approx. 0.5% | X: 417,000+ | |||
Pranksy | https://x.com/pranksy | X: Approx. 0.4% | X: 450,000+ | |||
Gmoney | https://x.com/gmoneyNFT | X: Approx. 0.8% | X: 305,000+ | |||
OhhShiny | https://x.com/ohhshiny | X: Approx. 1.0% | X: 100,000+ | |||
The NFT Times | https://x.com/the_nft_times | X: Approx. 2.5% | X: 2,567 | |||
XCOPY | https://x.com/XCOPYART | X: Approx. 1.5% | X: 250,000 | |||
richerd.eth | https://x.com/richerd | X: Approx. 0.8% | X: 190,000 | |||
Sergito | https://x.com/sergitosergito | X: 0.6% | X: 50,000 | |||
MattyVerse | https://x.com/DCLBlogger | X: 1.2% | X: 200,000 |
Whether you’re an artist looking to showcase your work, an investor exploring opportunities, or a fan of digital art and collectibles, following the right influencers can provide valuable insights and opportunities. In this article, we present a comprehensive list of the top NFT influencers of 2024 who are making waves and shaping the future of the NFT ecosystem.
1. Gary Vaynerchuk
Gary Vaynerchuk, also known as Gary Vee, is a renowned entrepreneur, investor, and influential voice in the NFT space. His career spans multiple industries, but he is particularly known for his foresight into emerging technologies and digital trends, making him a key figure in NFTs.
- Entrepreneurial Background: Gary Vee initially gained recognition for transforming his family wine business, Wine Library, into a multi-million-dollar company using digital marketing and social media. He later founded VaynerMedia, a successful digital marketing agency.
- VeeFriends: In 2021, Gary Vee launched VeeFriends, a personal NFT collection featuring hand-drawn characters. Each NFT provides holders with real-world utility, including access to VeeCon, a conference focused on business, marketing, and personal growth.
- VaynerNFT: He also launched VaynerNFT, a consultancy firm aimed at helping businesses and creators navigate the NFT space, helping brands leverage NFTs for long-term success.
Gary Vaynerchuk is a key player in bringing NFTs to mainstream attention. His ability to merge entrepreneurship, marketing, and NFTs has not only attracted newcomers to the space but also helped shape how businesses and creators approach the NFT world. His focus on community, utility, and long-term value in NFTs has positioned him as one of the top influencers in this emerging field.
2. Farokh Sarmad
Farokh Sarmad, commonly known as Farokh, is a prominent figure in the NFT and Web3 space, known for his influence on Twitter and within the NFT community. He is the founder and CEO of Rug Radio, the first fully decentralized media platform in Web3, which is community-owned and focuses on NFTs, decentralized content, and Web3 culture.
- Rug Radio: Farokh’s most significant contribution to the NFT space is Rug Radio, a platform aimed at giving creators ownership of their content and providing users with more decentralized ways to consume media. It is community-driven and leverages NFTs to empower content creators and build a self-sustaining ecosystem.
- Community Leadership: Farokh is highly regarded for his ability to build and lead communities within the NFT space. His presence on Twitter has allowed him to cultivate a large and loyal following, where he frequently discusses topics around NFTs, Web3 culture, and the future of decentralized media.
- Host and Speaker: He hosts various Twitter Spaces and podcasts, where he invites industry leaders, artists, and creators to discuss trends, opportunities, and challenges in the NFT and crypto world. His shows are popular for their insightful and in-depth discussions.
Farokh has solidified his position as a thought leader in the NFT space by creating educational content, fostering discussions, and building communities around NFTs and Web3 principles.
3. Pranksy
Pranksy is a well-known pseudonymous figure in the NFT world, recognized as one of the most successful NFT collectors and traders. Starting in the NFT space early, Pranksy has built a massive collection of NFTs and gained a reputation as a significant influencer within the crypto and digital art community.
- Anonymous Identity: Unlike many NFT influencers, Pranksy has maintained an anonymous persona, which has added an air of mystery to their success. The individual behind Pranksy is known for sharp investment strategies and early adoption of NFTs.
- Collector and Investor: Pranksy started with a modest investment of around $600 in NFTs and quickly grew their collection to be worth millions, becoming one of the most recognizable figures in the NFT space. They are known for their early acquisitions of prominent projects like CryptoPunks, Bored Ape Yacht Club, and other blue-chip NFTs.
- NFT Boxes: Pranksy is the creator of NFT Boxes, a curated monthly subscription service that offers limited-edition NFTs from various artists. The project is aimed at helping new collectors enter the space and promoting artists within the community.
- Community Engagement: Pranksy is highly active on platforms like Twitter and Discord, where they engage with both the NFT community and fellow collectors. Despite remaining anonymous, they are respected for their insights into the market and their efforts to support emerging artists and creators.
Pranksy’s success as an NFT collector and trader, combined with their consistent support for new artists and projects, has made them one of the most influential figures in the NFT world. Their strategic investments and community-building efforts continue to shape trends in the digital art and collectibles space.
4. Gmoney
Gmoney is a highly influential figure in the NFT and Web3 space, known for his pioneering role as an NFT collector, investor, and founder of multiple notable projects. He gained recognition after purchasing a CryptoPunk in 2020 for 140 ETH, which cemented his status in the NFT world.
- Admit One: Gmoney launched the Admit One NFT project, a collection of 1,000 tokens that serve as membership passes to his ecosystem. This project is focused on building a community of like-minded individuals who are passionate about disrupting traditional industries and adopting crypto technologies.
- 9dcc Luxury Fashion Brand: Gmoney also founded 9dcc, the first crypto-native luxury fashion house, where each physical product (such as luxury t-shirts) is paired with an NFT for verifiable ownership via blockchain. This brand blends physical and digital (phygital) experiences, offering a unique way to own and wear luxury items in the Web3 era
- Face Reveal: While Gmoney operated under a pseudonymous identity for years, using his CryptoPunk avatar, he recently revealed his face to encourage transparency and leadership in the NFT space. His decision to do so came as the Web3 community sought stronger, visible leaders during challenging times.
Gmoney is not just a collector but also a major advocate for the integration of NFTs into mainstream industries like fashion, using his projects to bridge digital and real-world experiences
5. OhhShiny
OhhShiny is a well-known influencer in the NFT and Web3 space, recognized for his efforts to educate and engage the community. He is the co-host of The OhhShiny Show, a popular Twitter Spaces series that focuses on discussions about NFT culture, decentralized finance (DeFi), and Web3 innovations. The show regularly features conversations with creators, influencers, and community members, emphasizing positive vibes and collaborative growth.
OhhShiny’s mission is to make DeFi and NFTs more accessible to a broader audience, sharing valuable insights on the NFT industry and related technologies. His focus on community engagement and education has helped solidify his reputation as a trusted voice in the NFT
6. The NFT Times
The NFT Times is a well-known resource in the NFT community, especially valuable for newcomers looking to understand the NFT landscape. This platform focuses exclusively on NFTs, offering educational content and actionable insights. Their Twitter account and other platforms are dedicated to providing practical advice on topics like promoting NFT art, common mistakes, and strategies for selling NFTs.
The NFT Times is unique in its commitment to staying strictly within the NFT space, never diverging into other crypto or blockchain-related areas. They have established themselves as a reliable source for both beginners and experienced NFT collectors, providing content that helps users navigate the complex world of digital assets, with a focus on real-world applications and success strategies
7. XCOPY
XCOPY is a highly influential and pioneering NFT artist, known for his distinctive glitchy, dystopian style. Operating under anonymity, XCOPY is based in London and has been a key figure in shaping digital art and NFT landscapes. His work, which often explores themes of death, dystopia, and digital culture, has made him a cultural icon in the NFT space.
- Top-Selling NFTs: XCOPY is among the highest-grossing NFT artists, second only to Beeple. His works like “Right-Click and Save As Guy” and “A Coin for the Ferryman” have sold for millions, with the latter fetching over $6 million
- Cultural Impact: XCOPY’s art symbolizes rebellion against traditional art markets, aligning with blockchain’s ethos of decentralization and transparency
- Platforms and Collaborations: His works are available across major NFT platforms, including SuperRare, Nifty Gateway, and Async Art, showcasing his versatility and influence in the digital art world
XCOPY continues to inspire both artists and collectors with his innovative approach to digital art, pushing the boundaries of what NFTs can represent in culture and art.
8. richerd.eth
Richerd Chan, known online as @richerd, is a key figure in the NFT space, primarily as the co-founder of Manifold, a company that empowers NFT creators through innovative smart contract solutions. Manifold allows artists to mint their own NFTs and retain control over their smart contracts, which has been crucial in decentralizing and democratizing NFT creation. This platform is celebrated for helping creators maintain ownership and provenance of their digital art.
Richerd gained wider attention when he famously rejected a $10 million offer for his CryptoPunk, emphasizing his strong belief in the cultural value of NFTs over their monetary worth. His ethos of “diamond hands” (holding onto valuable assets despite lucrative offers) has earned him respect in the community.
Manifold has been a game-changer in the NFT world, especially with its support for open editions, allowing creators to mint unlimited NFTs within a set time frame, making digital art more accessible to collectors. Richerd is also a major advocate for creators owning their smart contracts, which allows for greater autonomy and ensures artists receive royalties from secondary sales
9. Sergito
Sergito is a well-known NFT collector who has built an impressive portfolio, primarily through his involvement with platforms like Nifty Gateway. He began collecting NFTs during the 2020 lockdowns, drawn to the digital art world after discovering CryptoPunks. His background as a collector started with stamps and Pokémon cards, which evolved into a deep passion for digital art.
Some of his most prized pieces include a Beeple artwork titled “Politics is Bullshit”, which holds significant historical value, and a collaboration with Mad Dog Jones as part of a project called The Mad Pups. Sergito is also deeply embedded in the NFT community, having formed strong friendships with fellow collectors and artists.
Sergito’s approach is more about long-term collecting rather than flipping NFTs. He views digital art as a legacy to pass on to future generations and has invested in framing technologies like digital displays to showcase his collection. His goal is to help more people understand the value of NFTs beyond their financial aspect, emphasizing how blockchain technology revolutionizes ownership and art
10. MattyVerse
Matty, also known as DCLBlogger, is a prominent NFT investor, trader, and content creator in the NFT space. He rose to prominence through his early involvement in Decentraland, a virtual world where users can buy, sell, and trade virtual land and assets. Matty capitalized on this concept by flipping digital land for profit, which helped him navigate through the early days of the NFT market during the “crypto winter.”
As the founder of DCLBlogger, he is one of the most respected voices in the NFT community, known for his expertise in NFT trading, his focus on metaverse projects, and his role in building an engaged online community. With over 225,000 followers on Twitter, Matty regularly shares insights on the evolving NFT ecosystem, emphasizing the importance of understanding market trends and being metric-driven in the trading process.
He also encourages patience and strategic investing, having learned from his experiences during the challenging periods of the crypto market. Matty is widely recognized for his influence on projects like Decentraland and his educational content aimed at helping both newcomers and seasoned NFT traders understand the long-term potential of NFTs.
Leading Voices in the NFT Space
As the NFT world continues to expand, the influencers on this list have established themselves as key players in shaping the future of the industry. Their insights, creativity, and community engagement are driving the evolution of NFTs, helping both newcomers and veterans navigate this dynamic space. Whether through promoting innovative projects, providing educational content, or fostering conversations around digital ownership, these influencers are at the forefront of the NFT movement in 2024. By following and learning from them, you can stay ahead of trends and better understand the opportunities within the NFT ecosystem.
An NFT influencer is someone who actively discusses and promotes non-fungible tokens (NFTs) on platforms like Twitter, Instagram, and TikTok, while engaging a significant audience. Companies in the NFT space collaborate with these influencers to market their projects and reach a broader community.
NFTs transform how content creators monetize their work on social media by turning digital assets into one-of-a-kind, tradeable items. This allows creators to generate income directly through the sale of tokenized content, bypassing traditional revenue models tied to the platforms.
People engage with NFTs for various reasons, including enhancing their gaming experience with unique in-game assets or gaining ownership of valuable digital items. Many NFT projects also offer additional benefits like community access, exclusive perks, merchandise, and other utilities.