As the digital landscape continues to evolve, businesses across North America seek innovative ways to connect with their target audience, optimize their online presence, and drive growth. Digital marketing agencies have become essential partners in this journey, bringing creative strategies, data-driven approaches, and cutting-edge technology to the table.
Name | Website | Country | Gambling | Crypto | Gaming |
---|---|---|---|---|---|
OMNI Agency | https://omniagency.ca | Canada | Yes | No | Yes |
Blockwiz | https://blockwiz.com/ | Canada | No | Yes | No |
Single Grain | https://singlegrain.com/ | the USA | No | Yes | No |
Goat Agency | https://goatagency.com/ | the USA | No | No | Yes |
Viral Nation | https://viralnation.com/ | Canada | No | No | Yes |
Activision Blizzard Media | https://www.activisionblizzardmedia.com/ | the USA | No | No | Yes |
Sociallyin | https://sociallyin.com/ | the USA | No | No | Yes |
Moburst | https://moburst.com/ | the USA | No | No | Yes |
Baden Bower | https://www.badenbower.com/ | the USA | No | Yes | No |
Coinbound | https://coinbound.io/ | the USA | No | Yes | No |
In Part 2 of our series on the top digital marketing agencies in North America, we dive deeper into the firms that are setting new standards in the industry for 2024. From SEO experts to social media mavens, these agencies are the driving force behind successful digital campaigns, delivering measurable results that propel brands to new heights. Let’s explore the standout players in this competitive field and what makes them the go-to choice for businesses aiming to thrive in the digital world.
1. OMNI Agency
OMNI Agency is a specialized Web3 and blockchain marketing agency that offers a wide range of services to help crypto and NFT projects grow their online presence and engage with their target audiences. Their key marketing services include:
Marketing Services:
- Strategy Planning: OMNI focuses on creating data-driven marketing strategies that are built around the goals and needs of each client. They leverage advanced Web3 tactics and software to develop comprehensive plans aimed at driving growth in the blockchain space.
- Community Management: They excel in building and nurturing authentic communities, using platforms like Discord and Telegram to connect with audiences, foster engagement, and support the growth of Web3 projects.
- PPC/Paid Media: OMNI Agency runs targeted ad campaigns on platforms like Google, Facebook, LinkedIn, and YouTube, driving high-intent traffic to boost visibility and conversions for blockchain and crypto projects.
- Social Media Management: They manage and curate content for Web3 social media channels, aiming to create an engaging narrative that resonates with the audience and builds brand loyalty.
- Guerilla Marketing: Their approach to guerilla marketing involves innovative, unconventional tactics that set them apart from traditional agencies, helping brands make a significant impact in the Web3 ecosystem.
- Influencer Marketing: OMNI collaborates with key opinion leaders (KOLs) to create influencer-driven campaigns that expand a project’s reach and connect with a broader audience interested in blockchain and crypto technologies.
2. Blockwiz
Blockwiz is a comprehensive crypto marketing agency specializing in strategies designed to grow and engage Web3, blockchain, and NFT communities. Their services are tailored to enhance visibility, drive engagement, and ensure project success across multiple digital platforms. Here are the key marketing services they offer:
Marketing Services:
- Influencer Marketing: Blockwiz collaborates with a network of global and regional influencers to create campaigns that amplify brand messaging. Their influencer-driven strategies are aimed at driving viral growth and boosting engagement across various platforms.
- Community Management: They provide 24/7 community management services for platforms like Discord and Telegram. Blockwiz’s community-building strategies focus on nurturing active user bases, organizing AMAs (Ask Me Anything sessions), and maintaining engagement through interactive activities and content.
- Social Media Marketing: Their social media marketing services target key platforms such as Twitter, Facebook, LinkedIn, and Quora, with a focus on creating consistent, engaging content that resonates with the crypto community. This approach is designed to build brand hype and increase audience reach.
- PR and Content Marketing: Blockwiz offers press release management and content marketing to help brands establish authority and visibility in the blockchain space. They produce SEO-optimized blogs, social media posts, and newsletters to drive organic traffic and engage audiences.
- SEO and Paid Media: Their search engine optimization (SEO) services are combined with paid advertising campaigns to increase website traffic, signups, and conversions. Blockwiz employs both on-page and off-page SEO techniques to enhance search rankings.
- Explainer Videos and Content Creation: Blockwiz creates high-quality explainer videos and other multimedia content to boost engagement and simplify complex blockchain concepts for a broader audience. Their creative strategies also include tailored content designed to meet specific project goals.
3. Single Grain
Single Grain is a full-service digital marketing agency specializing in areas like SEO, PPC (Pay-Per-Click), content marketing, and conversion rate optimization (CRO). They are recognized for their data-driven strategies aimed at maximizing ROI for businesses across sectors like SaaS, eCommerce, and B2B.
Marketing Services:
- SEO and Content Marketing: Their team focuses on creating comprehensive SEO strategies to increase organic traffic and improve search rankings through technical SEO, on-page optimization, and content marketing tailored to the client’s industry.
- PPC Advertising: Single Grain’s expertise in pay-per-click advertising includes Google Ads, Facebook Ads, and LinkedIn Ads. They design custom PPC campaigns to achieve specific business goals, optimizing ads to boost conversion rates and generate leads effectively.
- Conversion Rate Optimization (CRO): They utilize user data and behavioral insights to maximize website conversions. Their CRO strategies aim to enhance the user experience, making it easier for visitors to convert into leads or customers.
- SaaS Marketing: Single Grain offers specialized marketing services for SaaS companies, focusing on lead generation, nurturing, and conversion strategies to help businesses scale their growth.
- Programmatic Advertising and AI Integration: The agency integrates AI and machine learning to enhance its advertising techniques, achieving significant increases in return on ad spend (ROAS) and driving higher-quality leads.
4. Goat Agency
Goat Agency is a leading influencer marketing agency specializing in creating data-driven, end-to-end campaigns that leverage social media platforms like Instagram, TikTok, YouTube, Twitch, Snapchat, and Facebook. Founded in 2015, the agency has grown into a global powerhouse with over 400 team members and operations in 70+ countries.
Marketing Services:
- Influencer Marketing: Goat Agency runs comprehensive influencer campaigns across various social platforms, using their network of over 100,000 influencers to maximize reach and engagement. They approach influencer marketing as a full-funnel strategy, driving both awareness and conversions.
- Social Media Strategy: Their strategies are built on data-driven insights to ensure that content cuts through the noise on social media. They specialize in crafting creative campaigns that resonate with target audiences.
- Paid Social Advertising: The agency excels in executing paid media campaigns, using both brand and influencer-owned channels to amplify content and achieve specific marketing objectives.
- Content Production: Goat Agency has an in-house production team capable of creating high-quality video and design assets tailored for both organic and paid social use. They also have a fully-equipped studio for bespoke content creation.
- Social Commerce: They are leaders in integrating influencer-led commerce strategies, utilizing platforms like TikTok Shop, Instagram Shop, and Amazon Live to convert social media engagement into sales.
5. Viral Nation
Viral Nation is a comprehensive influencer marketing agency that focuses on creating social-first strategies designed to amplify brand presence and drive measurable results. They offer a range of services that integrate influencer marketing with advanced technology solutions, making them one of the leading agencies in the industry.
Marketing Services:
- Influencer Marketing:
- Viral Nation specializes in data-driven influencer marketing, utilizing tech-enabled tools to source, screen, and manage influencers for campaigns. They focus on maximizing the impact of creators across platforms like Instagram, TikTok, YouTube, and more to boost engagement and ROI.
- Performance Marketing:
- The agency provides always-on paid performance marketing, combining influencer content with targeted ads to enhance reach and conversions. This approach integrates seamlessly with their broader social strategies to amplify campaign effectiveness.
- Social Content Studio:
- Viral Nation’s in-house content production team creates dynamic, culturally relevant content that resonates with audiences. This service focuses on high-volume, lo-fi content designed to captivate viewers on social platforms.
- Social-Experiential Marketing:
- They bridge online and offline experiences through immersive social-experiential strategies that leverage events and activations to extend brand impact beyond digital spaces.
- Community Management:
- Their community management services are aimed at increasing brand awareness and enhancing customer engagement by fostering a community-centric approach across social touchpoints.
- Business Intelligence:
- Viral Nation offers a holistic measurement system that provides in-depth insights into campaign performance, allowing brands to make data-driven decisions to optimize their strategies.
6. Activision Blizzard Media
Activision Blizzard Media specializes in in-game advertising, offering brands the opportunity to connect with millions of players across iconic gaming franchises such as Candy Crush, Call of Duty, World of Warcraft, and Overwatch. Their innovative ad solutions include formats like rewarded video ads, playable ads, and interactive end cards, designed to seamlessly integrate into the gaming experience while driving engagement and brand awareness.
Marketing Services:
- Rewarded Video Ads: These ads are player-initiated, providing incentives for gamers to engage with the content. This format ensures higher engagement rates as players choose to interact with the ads in exchange for in-game rewards.
- Playable Ads: Playables are interactive, branded games that fit naturally into gameplay, enhancing brand presence in a non-intrusive way.
- Interactive End Cards: These ads offer engaging, branded experiences that appear at the end of a video or gameplay session, encouraging further interaction with the brand.
7. Sociallyin
Sociallyin is a specialized social media marketing agency focused on creating impactful and data-driven campaigns. They offer a range of services aimed at maximizing brand engagement and reach across digital platforms. Here’s a detailed breakdown of their key offerings:
Marketing Services:
- Social Media Strategy: Sociallyin develops custom social media strategies that determine the best content, timing, and target audience for each platform. This service ensures that brands communicate effectively with their audience by using tailored messaging and strategic planning.
- Content Production: The agency prides itself on its in-house production capabilities, known as Sociallyin Studios, where they create visually engaging videos, graphics, and copy designed to captivate audiences across various social platforms.
- Community Management and Social Listening: Sociallyin focuses on building strong online communities by actively engaging with followers and monitoring brand sentiment. They handle interactions and provide real-time responses to nurture deeper connections with the audience.
- Influencer Marketing: Leveraging influencer partnerships, Sociallyin helps brands amplify their reach by tapping into the audiences of popular creators. This approach is designed to enhance credibility and drive user engagement through authentic recommendations.
- Paid Social Advertising: The agency runs targeted ad campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok to maximize visibility and conversion rates. They optimize ad placements based on audience data to ensure effective communication with the right demographic.
- Data Analysis & ROI Modeling: Sociallyin places a strong emphasis on measuring the performance of its campaigns. They utilize data analytics to track engagement, conversions, and other key performance indicators, allowing brands to understand the impact of their social media efforts.
8. Moburst
Moburst is a mobile-first digital marketing agency that focuses on app marketing, user acquisition, and comprehensive digital growth strategies. The agency supports clients in areas like SEO, App Store Optimization (ASO), PPC, social media management, influencer marketing, content production, and UX/UI design. They specialize in driving app installs, optimizing user experiences, and maximizing conversions through data-driven strategies tailored to each client’s needs.
Marketing Services:
- App Store Optimization (ASO): Moburst focuses on improving app visibility and rankings in app stores by refining keywords, enhancing visual elements, and increasing organic downloads. Their ASO services have helped brands like Reddit and Samsung achieve significant growth in app store visibility.
- Paid Media and Social Advertising: They create targeted ad campaigns on platforms like TikTok, Facebook, and Google, aiming to increase reach, engagement, and ROI. Moburst uses detailed performance analytics to optimize ad spend and ensure measurable results.
- Creative and Content Production: Moburst’s in-house team produces high-quality visuals, including videos, 3D animations, and engaging ads, designed to captivate audiences and enhance brand storytelling across various digital channels.
- UI/UX Design and Website Development: Their focus on user experience involves designing intuitive interfaces and websites that drive conversions and provide seamless user interactions. This service is crucial for creating a strong digital presence that enhances overall brand performance.
- Influencer Marketing: Moburst leverages strategic influencer partnerships to expand brand reach and authenticity, creating campaigns that resonate with target audiences across multiple social platforms.
- Localization and Global Marketing: The agency offers services to adapt marketing campaigns for global audiences, providing translation and localization in multiple languages to ensure that content is culturally relevant and engaging.
9. Baden Bower
Baden Bower is a global PR agency that guarantees media placements on prestigious platforms like Forbes, Business Insider, Entrepreneur, Associated Press, Vogue, and more. Their approach is centered on crafting personalized PR campaigns that ensure high-visibility placements, building trust and credibility for brands across industries such as luxury, tech, fintech, crypto, fashion, and entertainment.
Marketing Services:
- Guaranteed Media Coverage: Baden Bower offers guaranteed placements within 72 hours on major news outlets. They work with a range of publications, including Rolling Stone, Fast Company, Elle, GQ, and Inc, to ensure your brand gets the spotlight it deserves.
- Brand Authority and SEO Enhancement: Their services are designed not only to improve brand authority but also to boost search engine rankings through high-authority backlinks from these publications. This approach helps clients achieve better online visibility and credibility.
- Tailored PR Strategies: Baden Bower creates customized news stories that align with your brand’s objectives, enhancing your digital footprint and making a significant impact on your target audience. They focus on high-impact storytelling to position brands as leaders in their respective fields.
- Comprehensive Media Solutions: In addition to traditional PR, they also offer podcast services, TV spots, digital billboards, and the establishment of Google My Business panels, further enhancing a brand’s presence both online and offline.
10. Coinbound
Coinbound is a leading crypto and Web3 marketing agency known for its comprehensive services designed to help blockchain companies grow and gain visibility. Their offerings are specifically tailored to Web3, blockchain, and crypto projects, leveraging a variety of marketing strategies to maximize engagement and brand presence. Here’s a breakdown of their key services:
Marketing Services:
- Influencer Marketing: Coinbound operates one of the largest networks of crypto influencers, with extensive experience in platforms like YouTube, TikTok, Twitter, LinkedIn, and Twitch. They focus on creating both top and middle-of-funnel content that effectively reaches and engages crypto communities.
- Public Relations (PR): They offer guaranteed coverage on top Web3 media outlets through their PR partner, Coinscribble. This includes media placements in well-known platforms like CoinTelegraph, CoinMarketCap, Yahoo Finance, and Benzinga, helping brands amplify their message and establish thought leadership within the crypto industry.
- SEO and PPC Advertising: Coinbound provides detailed SEO strategies to boost organic traffic and search engine rankings. Their PPC services focus on scalable acquisition channels, utilizing platforms like Google Ads and LinkedIn Ads to attract new customers and drive conversions.
- Lead Generation: They support B2B Web3 companies by building powerful outbound sales processes to generate qualified leads, enabling brands to efficiently scale their outreach and grow their client base.
- Fractional CMO and Consulting Services: Coinbound offers the option to hire a fractional Web3 Chief Marketing Officer (CMO) to guide strategy development, campaign execution, and overall marketing leadership. This service is ideal for companies that need high-level expertise without the commitment of a full-time executive.
- Exchange Listings and Community Management: Coinbound assists projects in getting listed on major crypto exchanges to increase their visibility and credibility. They also provide services to grow and manage communities on platforms like Telegram and Discord, ensuring active engagement and brand loyalty.
Digital Mavericks
As we conclude Part 2 of our exploration into the top digital marketing agencies in North America, it’s clear that the digital landscape is more dynamic and competitive than ever. These agencies have demonstrated a commitment to innovation, creativity, and results-driven strategies that continue to set them apart in 2024. By leveraging data insights, mastering SEO, creating compelling content, and engaging audiences on social media, they have proven themselves as invaluable partners to businesses seeking to dominate the online marketplace. Whether you’re a startup looking to build your brand or an established company aiming to scale up, these digital marketing leaders offer the expertise and vision needed to drive your growth forward. The journey doesn’t end here—stay tuned as we continue to explore more groundbreaking agencies shaping the future of digital marketing in the next installments of our series.
On average, digital marketing agencies charge between $900 and $20,000 per month, depending on the services provided. The cost can vary based on the complexity of your project, the range of services needed, and the agency’s experience, so understanding typical rates can help before contacting them.
Partnering with a digital marketing agency can make a significant difference. It saves you the time and effort required for creating content and managing digital strategies, allowing you to focus on your business. Agencies also provide expert insights and a well-rounded content plan that can boost your marketing success.
If your in-house marketing isn’t yielding the results you hoped for after six months to a year, it may be time to consider a digital marketing agency. A reputable agency will analyze your current strategies and help fine-tune what’s working while addressing areas that need improvement to meet your business goals.