As digital marketing rapidly advances across the MENA region, a new wave of agencies is making significant strides. In this second part of our series on top MENA digital marketing agencies for 2024, we highlight industry leaders who are leveraging data-driven insights, social media innovation, and regional expertise to propel businesses forward.
Name | Country | Affiliate | Gambling | Crypto | Gaming |
---|---|---|---|---|---|
Flexe.io | the UAE | Yes | No | Yes | No |
Ignite iGaming | the UAE | Yes | Yes | No | No |
Zoomd | the UAE | Yes | Yes | No | Yes |
BlockLabs Media | the UAE | No | No | Yes | No |
Adsapp Media | Israel | Yes | Yes | No | Yes |
Digital Rush Ltd. | Israel | Yes | Yes | No | No |
FINPR Agency | the UAE | - | No | Yes | No |
The Broduction | Turkey | No | No | No | Yes |
Luna PR | the UAE | No | No | Yes | Yes |
Gamerz Agency | Turkey | No | No | No | Yes |
From Dubai to Riyadh and beyond, these agencies are at the forefront of crafting impactful strategies tailored to the unique demands of this vibrant and diverse market
1. Flexe.io
Flexe.io is a comprehensive marketing and PR agency focused on the crypto and fintech sectors. Since its inception in 2018, it has helped blockchain and Web3 projects grow through a diverse set of services, each tailored to the unique demands of the industry.
Marketing Services:
- Community Management: Flexe.io builds and nurtures communities across platforms like Telegram, Discord, and Bitcointalk, helping to create engaged audiences and increase project loyalty. Their services include regular content updates and direct community interaction, making these platforms active hubs for user engagement.
- Influencer Marketing: Leveraging a network of established crypto influencers, Flexe.io connects projects with relevant influencers to amplify brand reach. This service includes tailored campaigns designed to maximize visibility and credibility among crypto and Web3 audiences.
- PR and Media Relations: Flexe.io’s PR team secures placements in top crypto and financial publications. They provide content creation, pitching, and coordination with major media outlets, enhancing client visibility and authority in the market. Their approach is strategic and focused on driving consistent positive press coverage.
- Airdrop Campaigns: To boost engagement and attract new users, Flexe.io offers airdrop promotion services. These campaigns are structured to increase participation and community growth, a strategy particularly effective for raising awareness in the blockchain community.
- SEO & Paid Advertising: Flexe.io runs search engine and paid ad campaigns on Google, Yandex, Etherscan, and other targeted platforms to ensure high visibility for clients’ projects. Their SEO services involve strategic keyword targeting and content optimization, improving both organic search presence and ad campaign performance.
- Content Creation: Beyond community and media engagement, Flexe.io also develops white papers, promotional videos, and landing pages, equipping blockchain projects with essential marketing collateral. Their approach focuses on clarity, professionalism, and compelling narratives to effectively communicate project value.
2. Ignite iGaming
Ignite iGaming is a specialized SEO and digital marketing agency that caters exclusively to the gambling and casino industry. They provide a wide range of tailored services designed to improve online visibility, drive organic traffic, and increase conversions for casinos, sportsbooks, and other iGaming entities. With over 11 years in the industry, Ignite iGaming offers expert knowledge in handling the unique challenges of gambling SEO, including regulatory compliance and competition in highly saturated markets.
Marketing Services:
- iGaming SEO: Ignite offers a full suite of SEO services, covering on-page and off-page SEO, keyword strategy, competitor analysis, technical SEO, and user experience optimization. Their specialized SEO approach focuses on ranking iGaming sites higher on search engines to drive more organic traffic and boost brand visibility.
- Link Building for Gambling Sites: Their link-building campaigns are custom-designed for the gambling sector, utilizing a mix of paid and organic links from high-quality, authoritative sites. Ignite also conducts PR-driven link-building by collaborating with journalists and influencers in the iGaming space, helping clients build trust and increase visibility. They maintain a two-pronged approach, focusing on both paid and organic links to ensure long-term rankings and compliance with Google’s standards.
- SEO Audits: Ignite’s SEO audits address key aspects of website performance, identifying weaknesses in keyword strategy, technical issues, and content opportunities. Their audit recommendations are customized to each client, covering everything from basic technical SEO to more advanced aspects like optimizing for competitive gambling keywords.
- Content and Community Management: Ignite manages social media content and community growth, fostering user engagement through platforms like Discord and Telegram. They also offer content creation services that align with SEO goals, helping iGaming brands reach and retain players through relevant, compelling content.
- Consulting Services: The agency’s consultancy-led approach allows them to create customized strategies based on each client’s unique goals and market challenges. Their iGaming consultants provide strategic insights into improving digital marketing efforts, with experience working for prominent brands in the gambling industry.
3. Zoomd
Zoomd is a digital marketing platform focused on app growth and user acquisition for industries such as gaming, fintech, and e-commerce. Through its advanced technology stack, it provides a range of user acquisition tools designed to streamline, track, and optimize digital campaigns for brands worldwide.
Marketing Services:
- Mobile DSP (Demand Side Platform): Zoomd’s DSP is a fully transparent, self-serve platform that enables businesses to manage mobile ad campaigns with precision. The DSP integrates with top ad exchanges, ensuring brand safety and minimizing ad fraud, while allowing complete control over ad placements and real-time performance insights.
- User Acquisition Strategy: Zoomd specializes in advanced user acquisition by targeting audiences with data-driven insights. They access 90% of global mobile traffic, supporting campaigns across social media channels, SDK networks, and mobile OEMs like Google UAC and TikTok.
- Creator-Generated Content (CGC): The platform leverages creator-generated content to drive authentic engagement. Through partnerships with content creators, Zoomd helps brands produce and distribute user-focused content that resonates with audiences.
- Flexible KPIs and Business Models: With adaptable business models like CPM, CPC, CPI, and CPE, Zoomd allows clients to pay based on specific goals. Their approach emphasizes transparency, ensuring clients see measurable results, whether it’s increased installs, engagement, or revenue.
4. BlockLabs Media
BlockLabs Media is a full-service marketing and product development agency tailored for the Web3 and blockchain ecosystem. They provide a range of specialized services that help crypto and blockchain projects thrive in a competitive landscape.
Marketing Services:
- Product Development & Design: BlockLabs focuses on creating user-centric digital products that enhance brand identity and deliver an optimal user experience. Their team designs sophisticated solutions tailored to the needs of blockchain projects, helping brands shape the digital landscape with impactful products.
- Comprehensive Marketing & PR Solutions: Their marketing and PR services focus on community building, influencer partnerships, and strategic campaign development. BlockLabs helps brands build a strong presence and engage with target audiences through tailored campaigns that resonate and create long-term loyalty.
- Crypto & Tokenomics Advisory: BlockLabs offers specialized guidance for blockchain projects, including tokenomics design, market-making strategies, and assistance with exchange listings. Their advisory team works to optimize token structures, enhance project viability, and drive sustainable growth in the crypto space.
- Metaverse Presence & Development: With expertise in metaverse development, BlockLabs creates immersive, brand-specific virtual experiences. This service helps brands establish a meaningful presence in the metaverse, opening up new engagement opportunities and building connections within virtual environments.
- Web2 to Web3 Transition Consulting: BlockLabs supports businesses transitioning from Web2 to Web3, ensuring a seamless migration to decentralized technologies. This consulting service enhances security, streamlines user experience, and leverages the decentralized web to unlock new business potential.
- AI Integration & Custom Solutions: By incorporating artificial intelligence into business operations, BlockLabs enables clients to automate processes, make data-driven decisions, and gain a competitive advantage. Their AI solutions are customized to fit the specific needs of blockchain and Web3 projects.
5. Adsapp Media
Adsapp Media is a global mobile advertising company specializing in user acquisition and performance marketing for brands and agencies, especially focused on the mobile app ecosystem. Their offerings are designed to maximize engagement and drive scalable growth through optimized, data-driven strategies.
Core Services:
- User Acquisition: Adsapp focuses on acquiring highly engaged users through a strategic approach across the marketing funnel. By optimizing user acquisition with performance-based pricing models, Adsapp aims to ensure clients only pay for actual results, enhancing their return on ad spend (ROAS).
- DSP & Publisher Solutions: Their Demand-Side Platform (DSP) connects advertisers with quality traffic sources from vetted ad exchanges, allowing for expansive reach across global markets. With options for direct premium campaigns, Adsapp’s DSP offers transparency, minimizes ad fraud, and provides robust data for performance monitoring.
- Advertiser & Publisher Solutions: Adsapp supports advertisers with strategies tailored to attract engaged users and streamline campaign management. For publishers, they offer API integration for monetizing inventory, access to high-quality campaigns, and ongoing tech support, ensuring publishers can maximize revenue through direct demand partnerships.
- Dedicated Support and Global Reach: The agency provides professional support and technical assistance, helping brands optimize campaign performance and expand globally. Their flexible integrations and real-time performance data empower clients to control campaign elements effectively.
6. Digital Rush Ltd.
Digital Rush Ltd. is a digital marketing agency with a focus on online gambling and entertainment. Leveraging over 20 years of industry expertise, they provide comprehensive marketing services to enhance brand visibility, user acquisition, and retention for their gaming brands, which include popular sites like BetBasics, BingoLoft, and FantasticSpins.
Marketing Services:
- User Acquisition: Digital Rush employs data-driven strategies across PPC, social media, and SEO channels. These targeted campaigns are designed to attract high-quality users and optimize conversion rates, ensuring effective reach and engagement from the outset.
- Retention Marketing: They use advanced analytics to develop interactive and engaging content, which is tailored to build brand loyalty and increase user retention. By focusing on user needs and preferences, Digital Rush fosters long-term engagement and loyalty.
- Affiliate Marketing: Through their platform, Digital Rush Partners, they collaborate with affiliates to expand brand reach and generate revenue. Their affiliate program offers transparent tracking, competitive commission structures, and high-quality reporting to optimize affiliate performance.
- Regulatory Compliance: Digital Rush ensures all marketing efforts adhere to gambling regulations and industry standards, prioritizing user trust and safety in every campaign. This compliance focus maintains brand integrity and fosters a secure environment for users.
7. FINPR Agency
FINPR Agency is a Dubai-based crypto and blockchain-focused PR and marketing firm established in 2017. With a portfolio of over 500 projects, they offer a full suite of services designed to increase visibility, drive engagement, and boost growth for blockchain companies.
Marketing Services:
- Crypto PR & Media Outreach: FINPR connects clients with major crypto and financial media outlets, such as Cointelegraph and Decrypt, helping brands secure impactful media placements. They maintain strong industry connections, allowing them to enhance brand credibility with strategic media coverage across high-traffic
- Influencer Marketing: Leveraging a network of over 700 crypto influencers across YouTube, Twitter, and Telegram, FINPR designs influencer campaigns that align with project goals, ensuring maximum reach and resonance within the Web3 and crypto community
- Crowdfunding & Niche Marketing: Specialized in supporting fundraising initiatives, FINPR provides targeted PR and marketing services for ICO, IDO, STO, and DeFi projects. Their crowdfunding approach is designed to optimize visibility and drive investor engagement, offering a tailored strategy that aligns with each client’s fundraising objectives
- Community Management & SEO: FINPR builds engaged communities on platforms like Telegram, utilizing content and community management strategies to drive user engagement. Their SEO services also help blockchain projects rank higher on search engines, increasing organic visibility and lead generation
- Crypto Advertising & Trending Services: FINPR also manages paid advertising campaigns and lists client projects in trending segments on platforms like CoinMarketCap and CoinGecko. This strategy boosts brand visibility and drives targeted traffic from engaged crypto communities
8. The Broduction
The Broduction is a 360-degree creative agency specializing in gaming, esports, and broadcast production. They provide a range of services to help brands in the gaming industry connect authentically with audiences through innovative marketing approaches and professional production.
Core Services:
- Gaming Marketing: The Broduction offers tailored go-to-market (GTM) strategies and creative campaigns, designed to resonate with gamers and elevate brand visibility. Whether launching a new brand or refining an existing one, their team combines strategic planning with impactful creative concepts.
- Broadcast Production: With high-quality studio facilities and on-site broadcast capabilities, they deliver professional production services, from event coverage to live streaming. Their skilled production team manages every detail, from setup to live broadcasts, ensuring a seamless viewer experience.
- Creative Production: The agency produces engaging content that is data-driven and culturally relevant, helping brands connect with audiences on a deeper level. Their creative projects are crafted to meet specific brand goals, leveraging storytelling to captivate viewers.
- Influencer & Talent Management: The Broduction has a network of influencers and esports talent across Turkey and the MENA region. By aligning brands with key opinion leaders, they enhance project reach and credibility in the gaming community.
- Community & Tournament Management: Recognizing the importance of community in gaming, they manage and grow gaming communities, hosting tournaments and events that foster player engagement and loyalty, which are tailored to each brand’s identity.
- Video Production: Specializing in high-quality, cost-effective video production, The Broduction tells brand stories that build viewership and drive engagement. Their video services are customized to project needs, from short promos to detailed event coverage.
9. Luna PR
Luna PR is a top-tier PR and marketing agency based in Dubai, specializing in Web3, crypto, blockchain, and technology sectors. Established in 2017, Luna PR has managed over 600 projects globally and has offices in strategic locations, including Miami, Singapore, and London, positioning it to cater effectively to clients across major time zones.
Marketing Services:
- Public Relations (PR): Luna PR enhances brand visibility through targeted media placements, press releases, and speaking opportunities at industry events. With a robust network across crypto and mainstream media, they help brands reach a relevant audience and establish authority in the Web3 and blockchain spaces.
- Marketing: The agency offers a range of marketing services, including social media strategy, influencer marketing, and community management. They design campaigns that drive engagement and increase brand loyalty, supported by a deep understanding of Web3 culture and trends.
- Strategic Advisory: Luna PR provides advisory services to assist clients in brand positioning, growth strategy, and market navigation. This includes consulting on market entry strategies for blockchain and crypto startups, helping them build a solid foundation and a strategic direction.
- Events: Luna PR organizes and manages events such as conferences, product launches, and private gatherings. These events provide networking opportunities and enhance brand visibility, establishing clients as key players in the blockchain and tech sectors.
10. Gamerz Agency
Gamerz Agency is a Gen Z-focused marketing firm providing specialized services for gaming, lifestyle, and metaverse brands. Here’s a breakdown of their core services:
- Gaming Influencer Marketing: Leveraging influencer partnerships to connect gaming brands with highly engaged gaming audiences, driving targeted reach and engagement.
- Lifestyle Influencer Marketing: Through collaborations with lifestyle influencers, they help brands build authentic connections with consumers, enhancing trust and visibility.
- NFT Marketing & Giveaways: Tailored NFT marketing campaigns, giveaways, and promotions aimed at engaging NFT communities, increasing awareness and driving sales.
- Social Media Management: Comprehensive social media strategies covering content creation, community engagement, and reporting.
- Digital PR & Social Seeding: Amplifying brand visibility through an extensive network of media outlets, influencers, and social media channels, focusing on message seeding and brand exposure.
- Esports & Tournament Management: Organizing online and offline esports tournaments, handling event design, technical setup, and participant engagement, aimed at elevating brand involvement in the esports space.
- Sponsorships & B2B Partnerships: Assisting brands in securing sponsorships and forming strategic B2B partnerships to foster brand collaborations and mutual growth.
- Metaverse Marketing: Establishing brand presence in the metaverse through collaborations with metaverse influencers, platforms, and communities, targeting audiences within virtual worlds.
Elevating Brands
As we conclude this overview of the top digital marketing agencies in the MENA region, it’s clear that innovation and a deep understanding of local markets set these agencies apart. From cutting-edge digital solutions to culturally nuanced campaigns, MENA’s leading agencies demonstrate how digital marketing continues to transform business landscapes. As the region embraces rapid digital adoption, these agencies are poised to drive growth, forge strong brand connections, and inspire the next wave of digital evolution.
Countries with the highest pay for digital marketers include the USA, Belgium, Australia, the Netherlands, Germany, Canada, Singapore, France, the UK, and Ireland. These regions present attractive salary packages and abundant opportunities for digital marketing professionals.
Bangalore, India’s "Silicon Valley," has a rapidly growing IT and tech startup ecosystem. With a concentration of entrepreneurs, investors, and mentors, Bangalore is a top location for pairing digital marketing strategies with innovative startups.
Europe ranks as the world’s second-largest market for digital marketing. As digital ad spending rises, especially with notable growth in the USA, Europe’s market for digital marketing continues to expand, offering vast career and business prospects.