Many operators working in Europe and North America wonder whether the Asia Pacific market is much bigger or only seems that way.
We must keep in mind that 50% of the planet’s population lives here. However, due to the complexity of localization work, major cultural differences, as well as local social media and payment system peculiarities, the region often seems completely incomprehensible to an outsider. An important step to launching one’s first advertising campaign on this market is usually carried out with the help of specialized advertising agencies. We have prepared a list of the top 10 marketing agencies to help you find and choose the right team to start getting around in this unfamiliar territory.
The list is divided by creation date, traffic amounts, fields of operation (gaming/igaming), and contact information. All of this will make it easier for you to choose the best marketing agency in the Asia Pacific market that suits your company’s interests.
Breaching the Asia Pacific market may seem complicated because of a number of challenges that need to be addressed:
- Control;
- Censorship;
- Restrictions.
On top of that, unlike the system we are used that has several major advertising platforms, the Asian advertising market is dramatically fragmented: there are no affiliate networks operating under the CPA model, traffic is purchased through DSPs, and users constantly jump from one app to another, preventing tracking systems from accurately tracking the source of traffic.
Plus, we should never forget the local advertising laws. The Chinese government, for example, is actively tightening the screws on advertisers and marketing platforms. Therefore, before launching an ad campaign, you need to make sure that the media agency is aware of all the requirements, otherwise you can not only lose your license, but also fall under criminal prosecution.
Localizing a game for the Asian market is a long and time-consuming process that requires a lot of effort, but if you do it responsibly and translate your product well, the users will certainly appreciate it.
Asia is a perfect sweet spot for game developers, since the Western markets are saturated and have been slowing down for a while now, while the Asian market is still growing rapidly. The question is: how does one approach it? In this matter, it is better to turn to regional personnel who know the language and customs, understand the local culture, and are versed in their country’s laws.
Marketing in Asia Pacific is the right place to start looking for a publisher, user base, suppliers, or another product. Competent promotion of any kind of goods or service assumes knowledge of a particular market segment, the level of Asia’s production for a particular product, knowledge of the competitive environment, the ability to take current trends into account, and understand the market development prospects.
In fact, efficient marketing is the first step to forging productive contracts, the keystone of success in business. Market analysis is the starting point for any project looking to take the Asia Pacific by storm. Our task is to help customers from Western countries find marketing and other necessary information that will help the client’s top management to make effective decisions related to establishing themselves on this market.
Our specialists systematize data and act as a business bridge between Europe and Asia. The most popular and simple variant is the collection of marketing agencies (analyzing companies in Asia Pacific, searching via local search engines, market analysis, etc.). A well-thought-out plan, reliable marketing agency, and a successful implementation of marketing strategies in Asia will give the customer the maximum amount of information about their desired market segment.
| Name | Founded | Traffic 08.2022 | Influencers | Locale |
| Appsflyer | 2011 | 33,200,000 | – | USA |
| Singular | 2014 | 5,500,000 | – | Israel |
| Rock Content | 2013 | 4,400,000 | – | Brazil |
| Noxinfluencer | 2015 | 3,700,000 | X | China |
| Adsterra | 2013 | 3,400,000 | – | Cyprus |
| Data.ai | 2010 | 2,800,000 | – | USA |
| Dentsu | 1901 | 1,500,000 | – | Japan |
| Mintegral | 2015 | 984,400 | – | China |
| Starngage | 2015 | 861,000 | X | Singapore |
| Sociabuzz | 2012 | 781,100 | X | Indonesia |
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