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The Rise of Indie Game Development and Its Influence on the Gaming Industry

21 Aug, 2023
The gaming industry has long become an integral part of the modern world

The gaming industry has long become an integral part of the modern world. With the advancement of technologies and the emergence of the internet, online game studios have emerged. However, as the industry has grown in scale, it has become harder for these studios to experiment. The primary goal of major studios has become profitability, leading them to avoid risks and simply follow market trends and player demands. This raises the question: who brings diversity to the world of online games and regularly creates new unique formats?

The answer is simple: such roles are fulfilled by independent developers, who are commonly known as “indie developers” in the gaming industry. They are not dependent on major studios and can freely experiment, taking significant risks that allow them to introduce fresh ideas and unconventional approaches to the gaming world.

The term “indie game” is a shorthand for “independent video game” and embodies freedom of choice and creativity. Thanks to this independence and freedom of development, indie developers often focus on innovation, experimental gameplay, and taking risks that are not available to studios working on AAA games.

Indie developers not only contribute to diversity in the gaming industry but also frequently become sources of fresh and unexpected ideas. Their flexibility and freedom in choosing themes and gameplay mechanics enable them to create games that explore unique concepts and elevate the gaming experience to an entirely new level. Small indie teams often focus on establishing deep emotional connections with players, making their creations particularly significant to the audience. They can take risks and develop experimental projects that are rarely seen in major studios. This spirit of exploration and adventurousness allows indie games to attract attention and build a loyal fan base, despite competition from gaming industry titans.

Thus, indie developers play a crucial role in enriching the world of online games, providing continuous diversity and inspiration for players and colleagues in the industry.

The history of indie games

The history of indie games as a separate genre is closely tied to the development of computer technology and the internet. In the 1980s and early 1990s, when the gaming industry was still forming, independent developers were not as prominent and did not attract much attention. The main players were large studios and publishers releasing games on major platforms such as NES, Sega Genesis, Atari 2600, MS-DOS, and others. In the early 2000s, the situation began to change. The main stages of indie game industry development include:

  1. Emergence of Integrated Development Environments (IDEs) such as Unity, Unreal Engine, GameMaker, and Godot, providing independent developers with all the necessary tools to create games, including visual editors for levels, animations, graphics, and sound, as well as programming languages for implementing gameplay mechanics. Adobe Photoshop, GIMP, and Aseprite allowed indie developers to create graphics for their games, including character sprites, backgrounds, effects, and interfaces. Audacity, FL Studio, and Ableton Live served as editors for creating unique soundtracks.
  2. Creation of digital platforms and online stores: With the development of the internet and digital technologies, it became possible to release games by indie developers on online platforms and digital stores. Platforms such as Steam, Xbox Live, PlayStation Network, Nintendo eShop, as well as mobile stores like Google Play and App Store, provided indie developers with access to a global audience and simplified the process of distribution and sales.
  3. The rise in popularity of indie games since 2010: This year saw the release of popular games like Minecraft – a sandbox game by Markus Persson, which became a cult classic. In 2014, Microsoft acquired the rights to Minecraft for $2.5 billion. Today, it holds the title of the best-selling indie game of all time.

Limbo – a dark and atmospheric puzzle-platformer by Playdead. Within the first two weeks of its release, the game sold 244,000 copies, an impressive achievement. By 2013, the game’s sales exceeded 3 million copies.

Super Meat Boy – an action-platformer by Team Meat. Released on Xbox Live Arcade in October 2010 and later on PC, Super Meat Boy reached 1 million copies sold by January 2012 and 2 million by April 2013.

Angry Birds – released for mobile devices in 2009 by the small Finnish studio Rovio. After the release of this game, major publishers became actively interested in the mobile gaming market, leading to significant financial growth that surpassed any other gaming market.

World of Goo – another indie hit developed by a two-person team, former EA employees Ron Carmel and Kyle Gabler. When World of Goo was first released for Windows and Wii in October 2008, sales figures were not announced yet, but within the first month of release, it sold over 125,000 copies. During a promotion experiment (offering the game at a pay-what-you-want price for a week in 2009), the studio earned over $100,000.

Overall, the accessibility of new technologies and successful examples of early indie games served as a starting point for the development of this industry. Now, every independent developer had the chance to compete with gaming industry giants with nothing more than a great idea and enthusiasm. Over the past decade, thousands of diverse indie games have been released worldwide, and their number continues to grow with the advancement of new technologies.

Indie development and its impact on the game industry

Most major publishers often stick to tried and tested formulas and genres, as commercial success is their primary goal. In contrast, indie developers offer diverse gaming projects and explore new genres and approaches. For example, the creators of Far Cry implemented a crafting system inspired by Markus Persson’s game Minecraft, which created a trend that major studios couldn’t miss out on. As a result, there are now numerous games with crafting systems, confirming the uniqueness and influence of Markus creation on the future of the gaming industry, even in AAA projects.

Major studios have started paying more attention to the success of indie games and identifying popular and original concepts. Sometimes they acquire small independent studios or provide financial support to gain access to unique ideas and talented developers.

We all love indie games precisely because they are not afraid of experimentation and competition, which in turn fosters the development of the gaming industry as a whole. Such courage prevents industry giants from becoming complacent and stimulates them to seek and implement innovative approaches and mechanics in their games.

Indie games have become symbols of creativity and innovation in the gaming industry, demonstrating that even small teams can create amazing and successful games.

Economic impact

Not all indie games become hits and bring huge revenue to their creators. Let’s look at revenue statistics in the indie industry.

  • More than 50% of indie games never surpass $4,000 in revenue.
  • Two-thirds of games do not exceed $10,000 in lifetime earnings.
  • Successful games are considered those that exceed $50,000 in revenue.
  • Only one-third of the top indie games achieve significant earnings. Nearly one in five indie games brings in more than $50,000.
  • 9% of indie games surpass the $200,000 mark and are likely profitable.
  • However, only 1% of games reach the level of over $7,000,000.

Games that fall within the top 1% and 9% are often acquired by major publishers and become massive hits, bringing in eight-digit revenue and immense popularity for the studio. As a result, the developers not only gain financial profits but also earn recognition from the gaming community and new opportunities to create even more exciting projects.

Challenges and Perspectives for Indie Developers

Challenges and Perspectives for Indie Developers


  1. Rapid technological advancements and players’ demands for constant innovation present difficulties for indie developers. They need to stay updated with the latest trends to remain relevant and competitive.

The small studio, SUPERHOT Team, developed the game SUPERHOT, which quickly became popular due to a well-thought-out marketing strategy. Soon after, the studio released an expansion to the game, incorporating VR technology. Initially, it was just an add-on, but it had such a powerful impact on players that the developers decided to release it as a separate standalone game. SUPERHOT VR became a successful example of implementing new technology.

  1. Lack of financial resources and assets to fully realize their ideas. They must be creative in seeking funding and utilizing available tools and technologies.
  2. Competition and visibility: A plethora of games are released every day, leading to intense market competition. Indie developers find it challenging to distinguish their projects amid numerous other games and capture the audience’s attention. To avoid being among the 50% of developers who won’t earn more than $4,000 on their game, they must utilize the maximum potential of the contemporary landscape.
  3. Marketing and promotion: The lack of resources for marketing restricts indie developers’ ability to attract an audience. Effective game promotion can be complex and requires additional efforts.

“Among Us” was also developed by a small studio and initially gained popularity due to its intriguing concept. Through effective marketing, the game garnered more attention and eventually caught the eye of major investors, enabling the developers to expand their team, update the game with new concepts, and invest more in advertising. Today, the game has accumulated over 500,000 positive reviews on the Steam platform.

Development Perspectives and Solutions:

Development Perspectives and Solutions
  1. Community and support: Indie developers have the opportunity to build a devoted community around their games. This can lead to increased sales and ensure a loyal audience for future projects.
  2. Accessible tools and platforms: Technological advancements have made game development more accessible. Indie developers can use ready-made engines, tools, and platforms to create high-quality games with minimal expenses.
  3. Emerging markets: Growing interest in games across various countries and platforms creates new opportunities for indie developers. Many countries actively develop their gaming markets, opening up new regions for sales and expanding the audience.
  4. Crowdfunding and Investors: The popularity of crowdfunding provides indie developers with the opportunity to receive financial support for their projects without involving major publishers. Additionally, there is an increasing interest from investors in the gaming industry, which can facilitate financing for indie projects.

“Stardew Valley” – is a game developed by Eric Barone. Due to a lack of financial resources, Eric utilized free assets to create the game, which didn’t hinder him from crafting an outstanding game that gained popularity in the gaming world.

Promising Ideas for Development

Virtual Reality (VR) and Augmented Reality (AR): Games for VR and AR represent a promising direction for indie developers. This technology is still in its developmental stage, allowing indie studios to experiment and create unique VR and AR projects.

Mobile Games: Mobile games continue to be popular, especially in rapidly developing markets. Indie developers can focus on creating high-quality mobile games that attract a large audience.

Niche and Experimental Projects: Indie developers can concentrate on creating niche and experimental projects that appeal to specific audiences and offer a unique experience.

Social and Cooperative Games: Games with a social focus and cooperative projects attract players who enjoy playing together with friends and engaging in online communities.

While writing this article, I conducted extensive research on the indie game industry, its development, and its impact on the gaming industry. I got to know talented developers of such games and confirmed their significance for the game development industry. Indie developers play a crucial role in the advancement of the gaming industry, offering unique concepts and mechanics, creating breathtaking worlds, and contributing their valuable ideas.

Having written this article, I conducted extensive research on the indie game industry, its development, and its impact on the gaming industry. I got acquainted with talented developers of such games and witnessed their significance in the game development sector. Indie developers play a crucial role in shaping the gaming industry by providing unique concepts and mechanics, creating breathtaking worlds, and contributing valuable ideas.

The gaming industry continues to evolve rapidly, and technologies are constantly advancing. In this dynamic environment, indie game developers will continue to demonstrate creativity and inventiveness, crafting even more engaging and innovative games. The present time can be considered the flourishing period of the indie industry, and ahead of us lie new marvelous developments that will delight players.

Each indie developer has a unique opportunity to create a masterpiece, and it is essential not to be afraid of turning innovative ideas into reality. On this journey, it is also crucial to learn how to effectively promote one’s projects to make them successful and attract an audience’s attention.

Considering the significant contribution of indie developers and the rapid growth of the gaming industry, the prospects for the future look very promising. Every day, we encounter astonishing and distinctive gaming projects, and in this process, the role of indie developers becomes increasingly significant. Their talent and creative approach will continue to shape the future of the gaming industry, and players will eagerly anticipate new projects that will revolutionize our perception of games.

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