Articles

Discover essential traffic sources for iGaming operators, from SEO and social media to Google Ads and affiliates, balancing organic and paid traffic strategies.

This article breaks down affiliate pricing models in the iGaming industry, offering insights into CPM, CPA, RevShare, and more, to help advertisers select the best strategy for success.

This article explores the key players in the iGaming affiliate marketing ecosystem, from traffic suppliers to organizers of trades, offering insights into their roles and contributions to campaign success.

Affiliate marketing is set to reach $32.3B in 2024, driven by influencers and reviews. Discover the latest networks, rankings, and income data in this thriving industry.

Explore the future of P2E games as Web and Mobile platforms dominate, and genres like economic simulators and metaverse games rise to the top of this evolving industry.

In the ever-evolving landscape of digital marketing, North America remains a hub for some of the most innovative and impactful agencies. As businesses strive to navigate the complexities of online […]

In this edition of “Top Digital Marketing Agencies in NA Part 2 [2024],” we explore some of the most innovative and high-performing agencies across North America. Discover the strategies, services, and success stories that make these agencies stand out in a competitive market.

In this article, we explore the top digital marketing agencies in APAC for 2024, highlighting those that are leading the way with innovative strategies in SEO, content marketing, social media, and more.

Zhejiang Century Huatong’s H1FY24 report highlights 53% revenue growth, driven by gaming hits like Dragon Nest and tech innovation in AI and metaverse platforms.

Dive into the world of P2E games in Q2 2024, discovering top blockchains like BSC and Ethereum and exploring various in-game economic models, from F2P to GameFi.

The digital marketing landscape in North America is constantly evolving, with agencies at the forefront of innovation, strategy, and execution. As the industry becomes more competitive, choosing the right partner […]

August 2024 saw fluctuations in the iG15-D40 Index, with Entain leading gains, Galaxy Entertainment declining, and major industry expansions in iGaming shaping the market.

Krafton’s FY23 saw a 3.05% revenue rise, with mobile gaming leading the way. Strategic investments in esports, AI, and diverse game genres promise continued growth and innovation.

Krafton’s FY23 shows a 3.05% revenue increase, driven by mobile gaming and strategic growth in esports, game genres, and technological advancements, setting the stage for future success.

Microsoft’s FY2024 saw growth in AI, cloud services, and gaming with the Activision Blizzard acquisition, leading to a 15.67% revenue increase, further solidifying its market dominance.

Part 2 of our 2024 guide to the top digital marketing agencies in the APAC region highlights the industry leaders that are shaping the digital landscape. Learn more about these agencies

KRAFTON’s Q2 2024 saw 82.7% revenue growth, fueled by PUBG, mobile gaming, and expansions into India and Japan. New titles and tech investments promise further growth.

Konami’s FY2024 showcased success in Digital Entertainment, driven by mobile gaming and eSports, with strong performance in relaunching classic franchises.