Entering iGaming Affiliate Marketing: Expert Guide (Part 2)

This text serves as a continuation of the practical guide for beginners in iGaming affiliate marketing (part 1), breaking down complex concepts into actionable advice. Whether you are an affiliate team, a vendor, or a software developer, we provide clear, strategic steps to help you start making money with affiliate marketing for beginners. Through detailed case studies and proven strategies, we explain how to select the best affiliate marketing programs, effectively monetize traffic, and navigate the unique challenges of the iGaming industry. By understanding these principles, readers can build a sustainable and profitable presence in the competitive affiliate marketing landscape. Each case was discussed with our experts.

Here we have prepared several common cases for people who have a chance to earn money in affiliate marketing:

I have Affiliate team / agency

If you have a team of webmasters or are just starting as an affiliate agency, you can offer advertisers the placement of their offers and start earning by driving traffic. It is important to understand the differences between the work of an affiliate team and an agency, as they solve different tasks and interact with various market participants, but their common goal is successful client acquisition and revenue growth.

Work of an Affiliate Team

An affiliate team works with webmasters who specialize in traffic arbitration. The main task of the team is to attract new webmasters and maintain active ones by offering them attractive offers. Various portals, such as Partnerkin or other platforms aimed at webmasters, are used for this. On these platforms, case studies and announcements with lucrative offers are posted to attract webmasters to work with new casinos or other products.

Often, affiliate teams directly contact advertisers, presenting their network of webmasters and offering to place their offers. Advertisers, especially new casinos, are interested in such proposals as it allows them to quickly get quality traffic. By maintaining activity on specialized portals, the teams attract new webmasters or reactivate those who have stopped working.

Work of an Affiliate Agency

Agencies, unlike teams, focus not on finding webmasters but on interacting with advertisers. Agencies search for new companies in the market and offer them various services: SEO, PR, brand development, and traffic acquisition. To do this, agencies monitor new domains, filter them for keywords related to gambling or betting, and then send proposals to their potential clients.

By cooperating with advertisers, agencies can offer outsourced services or traffic purchases in advertising networks. For example, they can use platforms such as Taboola, Facebook, or TikTok to promote client offers. Agencies do not work directly with webmasters but act more as intermediaries between advertisers and major advertising networks, organizing traffic purchases and ad integration.

Affiliate teams and agencies play different roles in the marketing ecosystem, but both models can be successful with the right strategy. Affiliate teams focus on working with webmasters and can offer advertisers a wide range of offers. Agencies, on the other hand, specialize in client acquisition and traffic purchases for large advertisers. Both models require careful planning and market understanding to achieve success.

I am vendor

Vendors that create games and provide software for online casinos play a crucial role in the affiliate marketing industry, though their participation often differs from the traditional models of webmasters and agencies. Vendors offer platforms, software, and solutions that casinos can use to attract and retain players. Understanding how to earn in this field requires knowledge of integration processes, working with casinos and distributors, and the use of White Label platforms. In this text, we will explore how vendors can start earning in affiliate marketing by working with online casinos and integrators.

Key Working Models for Vendors

Working through White Label Platforms

Many software and game developers use White Label solutions, offering casinos ready-made platforms with a set of games and services. This allows casinos to use an already established infrastructure, while vendors can supply software to several clients at once. For instance, platforms like Bad Construct or Soft Switch provide opportunities for the integration of games from various developers. Since about 40 vendors provide White Label solutions, competition in the market is high, but this model allows vendors to scale their business by connecting multiple casinos simultaneously.

Integration with Large Casinos

Some vendors prefer to work directly with large casinos, offering their own developments. This process is more complex and requires significant efforts in integration, as each casino uses its own platform or software, and time is needed for customization and testing. For example, if a casino uses a third-party platform, the integration of games will require collaboration with that platform to make the necessary changes and updates. This takes more time, but it allows the vendor to gain access to a wider audience through large casinos.

Collaboration with Integrators

Another important working model for vendors is collaborating with integrators who connect casinos to game developers. These companies already have agreements with various developers and offer casinos ready-made packages of games. This collaboration is beneficial for vendors as they can offer their solutions through integrators, and casinos don’t need to negotiate with each individual developer. Vendors sign contracts with integrators, who ensure that their products are connected to different casinos, thus expanding their opportunities without the need for individual integration with each client.

Participation in Affiliate Programs

Some game and software developers can also participate in affiliate programs, allowing casinos to promote their games through affiliate networks. This enables vendors to earn additional revenue by attracting new players through affiliates. For example, if a developer offers unique games, they can work with casinos interested in driving traffic to these games via affiliate partners. In this case, affiliates perform the promotional function, and vendors profit from the increased turnover on their products.

Vendors creating software and games for online casinos have many opportunities to earn in affiliate marketing. Collaboration with White Label platforms, integrators, and large casinos, as well as participation in affiliate programs, are all models that can generate significant revenue with the right strategy. Understanding how integrations work and how to promote solutions through distributors and affiliate networks will enable vendors not only to enter the industry but also to thrive in this market.

I have specific platform

If you have such software, you can effectively enter the affiliate marketing industry and start earning by offering it to other users. In this article, we will discuss how software developers can successfully enter the affiliate marketing market by using examples of product launches and effective promotion strategies.

Key Steps to Entering the Market

Creating a Minimum Viable Product (MVP)

One of the most effective ways to launch software on the market is to start by developing a Minimum Viable Product (MVP). This approach allows you to create a basic version of the product with key functions and begin testing it with the target audience. For example, as was the case with the anti-detect browser Vision, which became the new leader in its segment. The developers offered webmasters and traffic arbitrage specialists free access to the first version of the product, which allowed them to gather feedback, improve the software, and prepare it for a commercial launch.

Collaboration with Portal Platforms and Communities

Partnerships with niche portals and communities for webmasters and traffic arbitrage specialists are a crucial step for quickly spreading information about your software. A good example is Vision’s successful collaboration with webmaster portals, which helped promote the anti-detect browser among beginner arbitrage specialists and large teams. This allowed them to gather a large user base and testers who helped improve the product before its commercial release. This approach not only helps gather testers but also generates interest in the product, making it more in demand once it hits the market.

Providing Free Access for Testing

One of the key strategies for promoting software is offering free access for testing. This helps attract a wide audience and build trust in your product. As with Vision, by offering free access, the developers gained a significant number of users who provided valuable feedback. This strategy helps fine-tune the product before the commercial launch, avoiding issues at the start of sales.

Advertising on Specialized Resources and Channels

To attract attention to your software, it’s important to use advertising opportunities on specialized portals and channels. For example, platforms such as the ZEN TEAM Telegram channel, which target arbitrage specialists and webmasters, can be a good source of traffic for your product. Payment services for arbitrage specialists, which offer virtual cards for working with advertising platforms, often use similar resources to promote their services. Placing ads in the right channels can significantly increase the number of clients and make the product in demand on the market.

Collaboration with PR Agencies and Creating News Hooks

Effective PR promotion helps attract attention to new software. For example, collaborating with PR agencies that specialize in traffic arbitrage and affiliate marketing can help you reach your target audience. In addition, it’s important to create news hooks, publish case studies that demonstrate the effectiveness of your product, and highlight its usage results. This can build trust with potential clients and motivate them to try your solution.

Entering the market with affiliate marketing software requires a clear strategy and planning. Creating an MVP, partnering with niche portals, offering free testing, and active PR promotion—these steps will help software developers successfully launch their product and attract the attention of the target audience. It is essential not only to promote the product but also to engage with users, collecting their feedback for further improvement, which will allow you to successfully develop in the affiliate marketing industry.

The comprehensive approach not only doubled the number of deposits from 42 to 93 in a short period but also ensured that the quality of these deposits remained high, with players continuing to engage and deposit further on the platform.

Affiliate marketing for beginners in the iGaming industry can be a highly profitable venture if approached strategically and with a clear understanding of different business models. Whether you are an affiliate team, an agency, a vendor, or a software developer, choosing the right path and leveraging proven methods is essential for success. For affiliate teams and agencies, offering compelling deals and effectively monetizing traffic through specialized platforms and networks can yield significant results. Vendors can expand their reach and make money with affiliate marketing for beginners by collaborating with White Label casino solutions, large casinos, and integrators. For those with a specific platform, launching a Minimum Viable Product and engaging in active promotion through targeted advertising and PR efforts is crucial. Ultimately, understanding traffic monetization, developing strategic partnerships, and participating in affiliate marketing programs for beginners will help maximize revenue and drive long-term growth in the competitive iGaming landscape.