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Top 40 Twitch & YouTube Influencers: Build Effective Gambling Advertising

24 May, 2023
New advertising and promotional methods

Due to numerous restrictions, gambling marketing specialists continuously seek new advertising and promotional methods. Social media, particularly Twitch and YouTube, have emerged as significant avenues for such promotion. Initially, social media, including Twitch, had no limitations on gambling advertisements. Although regulations eventually came into effect, Twitch allowed streamers to freely share referral codes and links to gambling games for a specific period. Today, despite restrictions on certain iGaming websites, Twitch remains a popular platform for direct iGaming advertising. However, many gambling streamers have switched to YouTube following the implementation of these restrictions. On YouTube, influencers can play at casinos and share links, but only to sites that have been verified by Google and YouTube in accordance with their service policies.

Promotion of iGaming businesses is not limited to dedicated gambling accounts but can also extend to influencers with an engaged audience. Here is a curated list of the top 40 YouTube and Twitch accounts that could be ideal for advertising your casinos, bookmakers, or lotteries.

The following list is compiled from datasets and is sorted based on the number of subscribers at the time of data collection and article writing:

I have included influencers who produce videos covering a wide range of topics from entertainment to sports.

RankNamePlatformLanguageFollowersContent
1PiuzinhoYouTubePortuguese12 600 000Games
2FarfadoxYouTubeSpanish2 560 000Games
3Тима МацониYouTubeRussian2 510 000People
4MAAUYouTubeSpanish2 030 000Games
5JOk3RYouTubeItalian1 720 000Entertainment
6Fluxo GorilaYouTubePortuguese1 520 000Games
7JukesYouTubePortuguese1 340 000Games
8SkipNhOTwitchPortuguese1 300 000Dominant Gambling
9egorkreedTwitchRussian1 160 000Dominant Gambling
10TheFlackJKYouTubeRussian1 100 000Games
11ROSHTEINTwitchEnglish1 070 000Dominant Gambling
12TiagovskiYouTubePortuguese1 030 000Entertainment
13TycenoYouTubeEnglish1 020 000Games
14SmzinhoYouTubePortuguese971 000Games
15ZLOYnTwitchRussian857 000Dominant Gambling
16Максим ШкиперYouTubeRussian845 000Entertainment
17SPORT1YouTubeGerman808 000Sports
18SPORTSNETYouTubeEnglish786 000Sports
19RakinYouTubePortuguese743 000Games
20JOSKIYYouTubeRussian674 000Games
21fnxLNTCTwitchPortuguese650 000Dominant Gambling
22Brian Christopher SlotsYouTubeEnglish574 000Dominant Gambling
23ilGabbroneTwitchItalian545 000Dominant Gambling
24World Poker TourYouTubeEnglish442 000Poker
25WatchGamesTVYouTubeEnglish429 000Dominant Gambling
26NG SlotYouTubeEnglish420 000Dominant Gambling
27The Big JackpotYouTubeEnglish410 000Dominant Gambling
28aXtYouTubePortuguese386 000Games
29PokerStarsTwitchEnglish327 000Poker
30pabellon 4YouTubeSpanish317 000People
31LiipinhOYouTubePortuguese314 000Games
32cellinrjTwitchPortuguese308 000Dominant Gambling
33Agbin3rYouTubeSpanish304 000Games
34Рейтинг БукмекеровYouTubeRussian290 000Sports
35ADM1TR1POWTwitchRussian277 000Dominant Gambling
36tteuwYouTubePortuguese273 000Games
37THISKKYouTubeThai262 000Games
38orangemorangeYouTubeGerman257 000Entertainment
39Aoki TVYouTubePortuguese228 000Games
40RubenTwitchHungarian217 000Dominant Gambling

Top 10 most viewed YouTube channels

Top 10 most viewed YouTube channels

This top was created from the provided list. These channels have amassed a significant number of views and can serve as a valuable source of traffic for your project.

SPORTSNET

Rank: 18
Created: March 25, 2010
Subscribers: 786 000
Video views: 1 370 000 000
Country: Canada
Language: English
Content: Sports

SPORTSNET is a highly popular YouTube channel dedicated to serving the needs of sports enthusiasts worldwide. With a wide range of offerings including post-game analysis and breaking news, the channel ensures that fans stay up to date with the latest happenings in the sports world.

One notable aspect of SPORTSNET is its extensive coverage of various sports. Whether you’re a hockey, baseball, basketball, soccer, or any other major sports fan, the channel caters to your specific interests. This diverse selection of sports coverage enables SPORTSNET to engage a wide audience and offer something for everyone.

The channel’s content is skillfully edited, providing viewers with a seamless experience to follow the action and key moments. Moreover, the incorporation of graphics and commentary enriches the viewing experience, offering deeper insights into games and athletes.

Piuzinho

Rank: 1
Created: May 13, 2015
Subscribers: 12 600 000
Video views: 1 060 000 000
Country: Brazil
Language: Portuguese
Content: Games

Piuzinho is a well-known YouTube channel that has gained popularity for its gaming content. Led by the charismatic gamer and content creator, the channel offers a diverse range of gaming-related content. From gameplay videos and live streams to tips and tricks, challenges, updates, and collaborations with other renowned gamers, Piuzinho ensures there is something for every gaming enthusiast.

Piuzinho has established a solid reputation within the Free Fire community for his exceptional gaming skills. His gameplay videos showcase his expertise, strategies, and tactics, making them valuable resources for viewers looking to enhance their own gameplay. With insightful commentary and helpful insights, Piuzinho caters to both novice and experienced players, creating an engaging and informative experience for his audience.

SPORT1

Rank: 17
Created: January 14, 2006
Subscribers: 808 000
Video views: 1 030 000 000
Country: Germany
Language: German
Content: Sports

SPORT 1, formerly known as DSF (Deutsches Sportfernsehen), is a popular German free-to-air television channel dedicated to sports programming. With a rich history dating back to its inception on January 1, 1993, SPORT1 has also established its presence on YouTube since January 14, 2006.

As a sports-centric channel, SPORT1 offers a diverse range of sports content, encompassing various disciplines and events. Its primary objective is to cater to the interests of sports enthusiasts in Germany, Austria, Switzerland, and the German-speaking audience at large. The channel provides live sports broadcasts, highlights, analysis, interviews, and other related programming. Additionally, SPORT1 features its own formats such as “History of the Week,” “Talent Observation,” and “How good was it really?” which air Monday to Friday at 18:00.

JOk3R

Rank: 5
Created: March 3, 2013
Subscribers: 1 720 000
Video views: 617 000 000
Country: Italy
Language: Italian
Content: Entertainment

Catering to the Italian-speaking audience, the channel primarily emphasizes entertainment content, covering a wide range of engaging topics including video games, cooking, and various forms of amusement. The channel’s creator frequently records gameplay videos of popular games like FIFA and Clash Royale, providing entertaining content for viewers.

Brian Christopher Slots

Rank: 22
Created: June 17, 2006
Subscribers: 574 000
Video views: 412 000 000
Country: USA
Language: English
Content: Dominant Gambling

Brian Christopher Slots is a highly regarded YouTube channel dedicated to casino slot machine. With a focus on sharing personal experiences and exciting adventures, Brian Christopher takes viewers along on his slot machine gaming journeys in different casinos across the United States and occasionally abroad. The channel features recorded gameplay, live streams, and vlogs that revolve around the realm of slot machine gambling. Brian Christopher often highlights significant wins while occasionally showcasing losses. It’s worth noting that the channel hosts a live stream every Wednesday and Thursday at 5pm PT.

Farfadox

Rank: 2
Created: December 25, 2013
Subscribers: 2 560 000
Video views: 403 000 000
Country: Argentina
Language: Spanish Content: Games

Farfadox is a gaming-focused YouTube channel that primarily targets the Spanish-speaking audience. The channel excels in providing engaging gaming content, featuring gameplay videos of popular games like DEDsafio 2, Minecraft, Roblox, and more. Farfadox’s videos encompass not only gameplay footage, but also includes tutorials, reviews, and other exciting content for gaming enthusiasts.

NG Slot

Rank: 26
Created: February 17, 2017
Subscribers: 420 000
Video views: 383 000 000
Country: USA
Language: English
Content: Dominant Gambling

“NG Slot” is a YouTube channel exclusively dedicated to sharing captivating casino and slot machine content. The channel’s creator embarks on journeys across the country, immersing themselves in the world of slot machines to provide viewers with authentic, real-life gaming experiences directly from casinos. The channel primarily focuses on showcasing engaging slot machine gameplay, documenting both remarkable wins and losses, while also capturing a range of gambling-related experiences.

Tiagovski

Rank: 12
Created: September 5, 2010
Subscribers: 1 030 000
Video views: 368 000 000
Country: Portugal
Language: Portuguese
Content: Entertainment

Tiagovski is a well-known Portuguese YouTuber who has been active on the platform since September 2010. His channel offers a diverse range of entertaining content, spanning various categories such as gaming, vlogs, challenges, and reactions. Viewers can expect to find engaging and enjoyable videos across these genres on Tiagovski’s channel.

MAAU

Rank: 4
Created: July 23, 2012
Subscribers: 2 030 000
Video views: 344 000 000
Country: Mexico
Language: Spanish
Content: Games

MAAU is a YouTube channel based in Mexico that centers around gaming content. With a presence since July 2012 and an impressive subscriber count of over 2 million, the channel primarily focuses on creating videos showcasing alternative games developed on a minimal budget. The content is tailored to the Spanish-speaking audience, providing unique gaming experiences to viewers.

Jukes

Rank: 7
Created: January 31, 2015
Subscribers: 1 340 000
Video views: 310 000 000
Country: Brazil
Language: Portuguese
Content: Games

This channel primarily centers around gaming content, targeting the Portuguese-speaking audience. The YouTuber was initially recognized for playing Roblox and gaining prominence as the first YouTuber to identify as a Furry. However, the channel has now shifted its focus, with the majority of videos dedicated to playing Dota 2.

Top 5 most followed Twitch accounts

Top 5 most followed Twitch accounts

Let’s compile the top 5 Twitch streamers from the provided list, considering the number of followers.

SkipNhO

Rank: 8
Created: June 03, 2014
Followers: 1 250 000
Peak viewers record: 54 389 (April 08, 2021)
Country: Brazil
Language: Portuguese
Content: Dominant Gambling

SkipNhO, whose real name is Tiago Lannes, is a streamer who engages in daily streaming sessions covering a wide range of topics such as gambling, CS:GO, PUBG, and more. With a primary focus on the Portuguese-speaking audience, SkipNhO delivers entertaining content regularly.

egorkreed

Rank: 9
Created: July 30, 2019
Followers: 1 160 000
Peak viewers record: 58 007 (March 25, 2022)
Country: Russia
Language: Russian
Content: Dominant Gambling

Egor Bulatkin, widely known as egorkreed, is a prominent Russian singer with a substantial social media following. Apart from his musical endeavors, he actively interacts with his fans on Twitch. egorkreed’s streams encompass a diverse range of popular games, including CS:GO, Need for Speed, GTA 5, and Valorant. In addition to gaming, he also streams online casino gaming sessions on Twitch.

Update: Since April 26, 2023 the Twitch account “egorkreed” is  blocked.

ROSHTEIN

Rank: 11
Created: October 06, 2014
Followers: 1 070 000
Peak viewers record: 84 977 (September 13, 2021)
Country: Sweden
Language: English
Content: Dominant Gambling

Ismael Swartz, better known as ROSHTEIN, rose to fame through his live streaming of online gambling sessions, primarily on platforms like Twitch and YouTube. With a primary focus on online slot machine games, ROSHTEIN captivates viewers with his gameplay and strategies. While slot machines are his main forte, he also occasionally explores other casino games during his streams.

ZLOYn

Rank: 15
Created: June 06, 2011
Followers: 857 000
Peak viewers record: 85 589 (February 24, 2022)
Country: Ukraine
Language: Russian
Content: Dominant Gambling

ZLOYn, whose real name is Artur Nerchuk. He is a streamer who delivers daily live streams covering a wide array of topics. With a focus on engaging the Russian-speaking audience, his streams encompass diverse content, ranging from gambling and CS:GO to reactions, vlogs, and more. Viewers can expect a variety of entertaining and informative content from Artur Nerchuk’s daily broadcasts.

fnxLNTC

Rank: 21
Created: March 21, 2014
Followers: 650 000
Peak viewers record: 66 893 (January 12, 2022)
Country: Brazil
Language: Portuguese
Content: Dominant Gambling

Lincoln Lau, known by fnxLNTC, is a streamer whose primary focus revolves around gambling content, catering specifically to the Portuguese-speaking audience. Additionally, fnxLNTC also streams gameplay of CS:GO. The videos on the channel typically gather an average of 25,000 to 30,000 views, showcasing a steady viewership.

Does influencer advertising truly yield effective results?

Blogger advertising on platforms like Twitch and YouTube has become an integral component of the modern media industry, with an increasing number of companies recognizing the vast audience and influence these bloggers possess. The effectiveness of influencer advertising stems from the close connection between bloggers and their viewers and followers. Bloggers often establish personal relationships with their audience, leading to greater trust and credibility when they recommend or review products, surpassing traditional advertising methods. Additionally, influencers enable more precise targeting of advertising campaigns, allowing companies to reach their intended audience with greater accuracy. This level of personalization contributes to higher-quality outcomes. Overall, blogger advertising continues to showcase its efficacy through personalized content, trustworthiness, and precise targeting, making it an appealing choice for many companies. This article covers only a fraction of the available accounts, as our comprehensive datasets dedicated to Twitch and YouTube provide more extensive information.

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