Top 40 Twitch & YouTube Influencers: Build Effective Gambling Advertising
Due to numerous restrictions, gambling marketing specialists continuously seek new advertising and promotional methods. Social media, particularly Twitch and YouTube, have emerged as significant avenues for such promotion. Initially, social media, including Twitch, had no limitations on gambling advertisements. Although regulations eventually came into effect, Twitch allowed streamers to freely share referral codes and links to gambling games for a specific period. Today, despite restrictions on certain iGaming websites, Twitch remains a popular platform for direct iGaming advertising. However, many gambling streamers have switched to YouTube following the implementation of these restrictions. On YouTube, influencers can play at casinos and share links, but only to sites that have been verified by Google and YouTube in accordance with their service policies.
Promotion of iGaming businesses is not limited to dedicated gambling accounts but can also extend to influencers with an engaged audience. Here is a curated list of the top 40 YouTube and Twitch accounts that could be ideal for advertising your casinos, bookmakers, or lotteries.
The following list is compiled from datasets and is sorted based on the number of subscribers at the time of data collection and article writing:
- Gambling/iGaming YouTube Marketing Inventory List 2023
- Gambling/iGaming Twitch Marketing Inventory List 2023
I have included influencers who produce videos covering a wide range of topics from entertainment to sports.
|1||Piuzinho||YouTube||Portuguese||12 600 000||Games|
|2||Farfadox||YouTube||Spanish||2 560 000||Games|
|3||Тима Мацони||YouTube||Russian||2 510 000||People|
|4||MAAU||YouTube||Spanish||2 030 000||Games|
|5||JOk3R||YouTube||Italian||1 720 000||Entertainment|
|6||Fluxo Gorila||YouTube||Portuguese||1 520 000||Games|
|7||Jukes||YouTube||Portuguese||1 340 000||Games|
|8||SkipNhO||Twitch||Portuguese||1 300 000||Dominant Gambling|
|9||egorkreed||Twitch||Russian||1 160 000||Dominant Gambling|
|10||TheFlackJK||YouTube||Russian||1 100 000||Games|
|11||ROSHTEIN||Twitch||English||1 070 000||Dominant Gambling|
|12||Tiagovski||YouTube||Portuguese||1 030 000||Entertainment|
|13||Tyceno||YouTube||English||1 020 000||Games|
|15||ZLOYn||Twitch||Russian||857 000||Dominant Gambling|
|16||Максим Шкипер||YouTube||Russian||845 000||Entertainment|
|21||fnxLNTC||Twitch||Portuguese||650 000||Dominant Gambling|
|22||Brian Christopher Slots||YouTube||English||574 000||Dominant Gambling|
|23||ilGabbrone||Twitch||Italian||545 000||Dominant Gambling|
|24||World Poker Tour||YouTube||English||442 000||Poker|
|25||WatchGamesTV||YouTube||English||429 000||Dominant Gambling|
|26||NG Slot||YouTube||English||420 000||Dominant Gambling|
|27||The Big Jackpot||YouTube||English||410 000||Dominant Gambling|
|30||pabellon 4||YouTube||Spanish||317 000||People|
|32||cellinrj||Twitch||Portuguese||308 000||Dominant Gambling|
|34||Рейтинг Букмекеров||YouTube||Russian||290 000||Sports|
|35||ADM1TR1POW||Twitch||Russian||277 000||Dominant Gambling|
|39||Aoki TV||YouTube||Portuguese||228 000||Games|
|40||Ruben||Twitch||Hungarian||217 000||Dominant Gambling|
Top 10 most viewed YouTube channels
This top was created from the provided list. These channels have amassed a significant number of views and can serve as a valuable source of traffic for your project.
Rank: 18 Created: March 25, 2010 Subscribers: 786 000 Video views: 1 370 000 000 Country: Canada Language: English Content: Sports
SPORTSNET is a highly popular YouTube channel dedicated to serving the needs of sports enthusiasts worldwide. With a wide range of offerings including post-game analysis and breaking news, the channel ensures that fans stay up to date with the latest happenings in the sports world.
One notable aspect of SPORTSNET is its extensive coverage of various sports. Whether you’re a hockey, baseball, basketball, soccer, or any other major sports fan, the channel caters to your specific interests. This diverse selection of sports coverage enables SPORTSNET to engage a wide audience and offer something for everyone.
The channel’s content is skillfully edited, providing viewers with a seamless experience to follow the action and key moments. Moreover, the incorporation of graphics and commentary enriches the viewing experience, offering deeper insights into games and athletes.
Rank: 1 Created: May 13, 2015 Subscribers: 12 600 000 Video views: 1 060 000 000 Country: Brazil Language: Portuguese Content: Games
Piuzinho is a well-known YouTube channel that has gained popularity for its gaming content. Led by the charismatic gamer and content creator, the channel offers a diverse range of gaming-related content. From gameplay videos and live streams to tips and tricks, challenges, updates, and collaborations with other renowned gamers, Piuzinho ensures there is something for every gaming enthusiast.
Piuzinho has established a solid reputation within the Free Fire community for his exceptional gaming skills. His gameplay videos showcase his expertise, strategies, and tactics, making them valuable resources for viewers looking to enhance their own gameplay. With insightful commentary and helpful insights, Piuzinho caters to both novice and experienced players, creating an engaging and informative experience for his audience.
Rank: 17 Created: January 14, 2006 Subscribers: 808 000 Video views: 1 030 000 000 Country: Germany Language: German Content: Sports
SPORT 1, formerly known as DSF (Deutsches Sportfernsehen), is a popular German free-to-air television channel dedicated to sports programming. With a rich history dating back to its inception on January 1, 1993, SPORT1 has also established its presence on YouTube since January 14, 2006.
As a sports-centric channel, SPORT1 offers a diverse range of sports content, encompassing various disciplines and events. Its primary objective is to cater to the interests of sports enthusiasts in Germany, Austria, Switzerland, and the German-speaking audience at large. The channel provides live sports broadcasts, highlights, analysis, interviews, and other related programming. Additionally, SPORT1 features its own formats such as “History of the Week,” “Talent Observation,” and “How good was it really?” which air Monday to Friday at 18:00.
Rank: 5 Created: March 3, 2013 Subscribers: 1 720 000 Video views: 617 000 000 Country: Italy Language: Italian Content: Entertainment
Catering to the Italian-speaking audience, the channel primarily emphasizes entertainment content, covering a wide range of engaging topics including video games, cooking, and various forms of amusement. The channel’s creator frequently records gameplay videos of popular games like FIFA and Clash Royale, providing entertaining content for viewers.
Rank: 22 Created: June 17, 2006 Subscribers: 574 000 Video views: 412 000 000 Country: USA Language: English Content: Dominant Gambling
Brian Christopher Slots is a highly regarded YouTube channel dedicated to casino slot machine. With a focus on sharing personal experiences and exciting adventures, Brian Christopher takes viewers along on his slot machine gaming journeys in different casinos across the United States and occasionally abroad. The channel features recorded gameplay, live streams, and vlogs that revolve around the realm of slot machine gambling. Brian Christopher often highlights significant wins while occasionally showcasing losses. It’s worth noting that the channel hosts a live stream every Wednesday and Thursday at 5pm PT.
Rank: 2 Created: December 25, 2013 Subscribers: 2 560 000 Video views: 403 000 000 Country: Argentina Language: Spanish Content: Games
Farfadox is a gaming-focused YouTube channel that primarily targets the Spanish-speaking audience. The channel excels in providing engaging gaming content, featuring gameplay videos of popular games like DEDsafio 2, Minecraft, Roblox, and more. Farfadox’s videos encompass not only gameplay footage, but also includes tutorials, reviews, and other exciting content for gaming enthusiasts.
Rank: 26 Created: February 17, 2017 Subscribers: 420 000 Video views: 383 000 000 Country: USA Language: English Content: Dominant Gambling
“NG Slot” is a YouTube channel exclusively dedicated to sharing captivating casino and slot machine content. The channel’s creator embarks on journeys across the country, immersing themselves in the world of slot machines to provide viewers with authentic, real-life gaming experiences directly from casinos. The channel primarily focuses on showcasing engaging slot machine gameplay, documenting both remarkable wins and losses, while also capturing a range of gambling-related experiences.
Rank: 12 Created: September 5, 2010 Subscribers: 1 030 000 Video views: 368 000 000 Country: Portugal Language: Portuguese Content: Entertainment
Tiagovski is a well-known Portuguese YouTuber who has been active on the platform since September 2010. His channel offers a diverse range of entertaining content, spanning various categories such as gaming, vlogs, challenges, and reactions. Viewers can expect to find engaging and enjoyable videos across these genres on Tiagovski’s channel.
Rank: 4 Created: July 23, 2012 Subscribers: 2 030 000 Video views: 344 000 000 Country: Mexico Language: Spanish Content: Games
MAAU is a YouTube channel based in Mexico that centers around gaming content. With a presence since July 2012 and an impressive subscriber count of over 2 million, the channel primarily focuses on creating videos showcasing alternative games developed on a minimal budget. The content is tailored to the Spanish-speaking audience, providing unique gaming experiences to viewers.
Rank: 7 Created: January 31, 2015 Subscribers: 1 340 000 Video views: 310 000 000 Country: Brazil Language: Portuguese Content: Games
This channel primarily centers around gaming content, targeting the Portuguese-speaking audience. The YouTuber was initially recognized for playing Roblox and gaining prominence as the first YouTuber to identify as a Furry. However, the channel has now shifted its focus, with the majority of videos dedicated to playing Dota 2.
Top 5 most followed Twitch accounts
Let’s compile the top 5 Twitch streamers from the provided list, considering the number of followers.
Rank: 8 Created: June 03, 2014 Followers: 1 250 000 Peak viewers record: 54 389 (April 08, 2021) Country: Brazil Language: Portuguese Content: Dominant Gambling
SkipNhO, whose real name is Tiago Lannes, is a streamer who engages in daily streaming sessions covering a wide range of topics such as gambling, CS:GO, PUBG, and more. With a primary focus on the Portuguese-speaking audience, SkipNhO delivers entertaining content regularly.
Rank: 9 Created: July 30, 2019 Followers: 1 160 000 Peak viewers record: 58 007 (March 25, 2022) Country: Russia Language: Russian Content: Dominant Gambling
Egor Bulatkin, widely known as egorkreed, is a prominent Russian singer with a substantial social media following. Apart from his musical endeavors, he actively interacts with his fans on Twitch. egorkreed’s streams encompass a diverse range of popular games, including CS:GO, Need for Speed, GTA 5, and Valorant. In addition to gaming, he also streams online casino gaming sessions on Twitch.
Update: Since April 26, 2023 the Twitch account “egorkreed” is blocked.
Rank: 11 Created: October 06, 2014 Followers: 1 070 000 Peak viewers record: 84 977 (September 13, 2021) Country: Sweden Language: English Content: Dominant Gambling
Ismael Swartz, better known as ROSHTEIN, rose to fame through his live streaming of online gambling sessions, primarily on platforms like Twitch and YouTube. With a primary focus on online slot machine games, ROSHTEIN captivates viewers with his gameplay and strategies. While slot machines are his main forte, he also occasionally explores other casino games during his streams.
Rank: 15 Created: June 06, 2011 Followers: 857 000 Peak viewers record: 85 589 (February 24, 2022) Country: Ukraine Language: Russian Content: Dominant Gambling
ZLOYn, whose real name is Artur Nerchuk. He is a streamer who delivers daily live streams covering a wide array of topics. With a focus on engaging the Russian-speaking audience, his streams encompass diverse content, ranging from gambling and CS:GO to reactions, vlogs, and more. Viewers can expect a variety of entertaining and informative content from Artur Nerchuk’s daily broadcasts.
Rank: 21 Created: March 21, 2014 Followers: 650 000 Peak viewers record: 66 893 (January 12, 2022) Country: Brazil Language: Portuguese Content: Dominant Gambling
Lincoln Lau, known by fnxLNTC, is a streamer whose primary focus revolves around gambling content, catering specifically to the Portuguese-speaking audience. Additionally, fnxLNTC also streams gameplay of CS:GO. The videos on the channel typically gather an average of 25,000 to 30,000 views, showcasing a steady viewership.
Does influencer advertising truly yield effective results?
Blogger advertising on platforms like Twitch and YouTube has become an integral component of the modern media industry, with an increasing number of companies recognizing the vast audience and influence these bloggers possess. The effectiveness of influencer advertising stems from the close connection between bloggers and their viewers and followers. Bloggers often establish personal relationships with their audience, leading to greater trust and credibility when they recommend or review products, surpassing traditional advertising methods. Additionally, influencers enable more precise targeting of advertising campaigns, allowing companies to reach their intended audience with greater accuracy. This level of personalization contributes to higher-quality outcomes. Overall, blogger advertising continues to showcase its efficacy through personalized content, trustworthiness, and precise targeting, making it an appealing choice for many companies. This article covers only a fraction of the available accounts, as our comprehensive datasets dedicated to Twitch and YouTube provide more extensive information.