The Best iGaming Sites: Review of the 5 Bookmakers

logo  3 February 2023

Continuing our discussion of the top-400 iGaming sites, we previously reviewed the top 3 horse racing sites: Netkeiba, TJK, HKJC. Now, we’ll examine the next 5 betting sites.

Bookmakers betting popularity changing
idxNameLanguageLicensesTraffic11/2022Traffic12/2022Dynamic,%Year of foundation
1WinlineRUFederal Tax Service of Russia17400000191000009,772009
2OdibetsENBetting Control and Licensing Board of Kenya1450000011800000-18,622018
3IddaTRSPOR TOTO Organisation of Turkey97000009000000-7,222019
4PMUFRThe National Gambling Authority (ANJ)93000008800000-5,381930
5SportsbetENAustralian Northern Territory Racing Commission74000007000000-5,411993

All bookmakers include:

  • Legally authorized licenses;
  • Certification;
  • Privacy and security measures;
  • Expert analytical services;
  • Regulated deposit and withdrawal options;
  • User-friendly UX/UI designs;
  • Live betting;
  • Sports: Football, Tennis, Basketball.



Betting options at Winline go beyond the previously mentioned sports. The platform offers a wide range of sports and esports events, such as hockey, boxing, biathlon, handball, DOTA, Call of Duty, CS:GO, and more, including the NBA, Euroleague, KHL, and even cyber FIFA and cyber NBA. Residents of the CIS can access the site, in other situations a VPN may be required. Betting is only accepted in Russian rubles. Winline has received recognition, including the 2015 Russian Gaming Week award for best betting product. More details can be found on the company’s official website.

The information is valid for January 2023:

  • Welcome bonus: Free bet up to 10,000 rubles;
  • Loyalty program: Bonus club where offered to receive up to 50,000 rubles and 15% refund every month.


Odibets is a Kenyan online betting and casino platform offering bets on sports like rugby, Eurocup, UEFA Champions League, Premier League, EFL CUP, etc. It also has exclusive lite games, such as Rock-Paper-Scissors, Chimba Gold, Archeo, and others, located in the Chap-Chap section. Exclusive because this type of games are in our list only in Odibets. 

The information is valid for January 2023:

  • Welcome bonus: Free bet worth KSHS 30;
  • Loyalty program: Cash back, Free deposit, Happy hours.


Iddaa is a Turkish-based betting company, serving the domestic market and conducting transactions in the local currency (lira). Unlike other betting sites in Turkey, it doesn’t offer casinos, slots, or other gambling products. Despite being a new player in the market, it has surpassed established companies such as Bilyoner and Nesine, with its extensive advertising and physical offices. However, its sports offerings are limited to only 5 options, including hockey and volleyball, compared to other Turkish companies that offer a wider range of sports, even snooker. Fun fact: Bilyoner and Iddaa are owned by the same person.

The information is valid for January 2023:

  • Welcome bonus: There are no privileges for new customers;
  • Loyalty program: No.


Pari Mutuel Urbain (PMU) is a renowned and historic betting company in France. It once had a monopoly on horse racing bets, but changes in EU regulations led to new players entering the market, such as Winamax and Zebet. Nevertheless, PMU remains a popular bookmaker, offering horse racing and other sports such as rugby, baseball, biathlon, NBA, and poker to customers. PMU remains on the market due to their honest payments, expanding betting options, and French customer loyalty.

The information is valid for January 2023:

  • Welcome bonus: There is choice:
    • Bonus for horse racing up to 275 euros;
    • Sports betting bonus up to 100 euros;
    • Bonus for opening a poker wallet up to 50 euros.
  • Loyalty program: up to 75% bonus cash in addition to winnings.


Sportsbet is a top Australian digital betting company offering a wide range of betting markets and extra features such as free horse racing live streaming, Bet with Mates, and various betting tips, previews, insights, statistics, and guides. Sportsbet is a top-notch betting platform that offers a wide range of features and services to sports fans in Australia.

The information is valid for January 2023:

  • Welcome bonus: There are no privileges for new customers;
  • Loyalty program: No.


Assessing a betting site’s popularity based solely on traffic over a two-month period may not provide an accurate picture. For instance, Winline recorded a growth of nearly 10% and is an exception to the others. Despite changes in traffic, PMU has held its place as the most popular betting site in France since its establishment in 1930. This is due to its continuous expansion of betting options. 

The competition between bookmakers primarily centers around House Edge in different categories, which is heavily influenced by factors such as media visibility and sponsorship agreements. These will be analyzed in more detail next time.

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