ICE London 2020 vs 2022 Exhibitors

logo  19 August 2022

ICE London is the Global iGaming Hub for all B2B industry experts. ICE London remains the leading gaming technology event for business growth, development, and networking.

ICE London

ICE London is the largest and most famous event in the gambling industry, which annually brings together thousands of participants. We have collected all the important figures from the exhibition.

The new dataset, “The list of ICE London 2020 VS 2022 Exhibitors” brings together all the participants for 2020 and 2022. And let’s do a little comparative analysis of all these participants. So, let’s begin.

The total number of participants in 2020 was:

  • Total companies – 393;
  • Companies participating in the exhibition in 2020 and not going to participate in the exhibition in 2022 – 34.

The number of participants is snowballing: the total number of participants in 2022 was:

  • Total companies – 428;
  • Companies participating in the exhibition in 2020 and intending to take part in the exhibition in 2022 – 359;
  • New members – 69.

This shows an increase in interest not only in this particular event but also in the industry as a whole.

We also note the growing interest in dominant business areas. This is seen if we compare the figures for 2020 and 2022. Dominant business areas at ICE London 2020:

  • 186 iGaming;
  • 177 Casinos;
  • 153 Sports Betting;
  • 118 Payments.

Dominant business areas at ICE London 2022:

  • 218 iGaming;
  • 202 Casinos;
  • 177 Sports Betting;
  • 139 Payments.

The dominant areas of activity remain the same.

If we look at the table below, we find out that the most significant number of participants comes from the UK, which is natural, given that the event’s city is London. Nevertheless, many participants come here from the most unexpected regions.

TOP 10 participating countries

ICE London 2020

Country Number of participants
United Kingdom115
Malta41
USA25
Cyprus13
Italia11
Bulgaria9
Canada8
Sweden8
Argentina 6
Germany 6
Unknown 34

ICE London 2022

Country Number of participants
United Kingdom 127
Malta 44
USA 29
Cyprus 14
Italia 11
Sweden 10
Bulgaria 9
Canada 9
Armenia 7
Nigeria 7
Unknown 32

And first of all, let’s compare the website traffic of the companies participating in the forum from 2020 to 2022.

Changes in the traffic of companies exhibiting in both exhibitions in 2020 and 2022:

  • 170 companies (47.35%) have no traffic data for 2020;
  • 110 companies (30.64%) increased traffic;
  • 43 companies (11.98%) experienced a decrease in traffic;
  • 36 companies (10.03%) had no changes in traffic.

Traffic changes for companies exhibiting in 2020 but not re-participating in 2022:

  • 18 companies (52.94%) have no traffic data for 2020;
  • 3 companies (8.82%) saw traffic increase;
  • 9 companies (26.47%) experienced a decrease in traffic;
  • 4 companies (11.76%) had no changes in traffic.

And we will come to this conclusion, according to the indicators identified above, it is noticeable that for companies re-participating in ICE London, site traffic grows more often over the year.

And if we take separately for each participant, we will choose the parameter of increasing or decreasing traffic in relation to 2020 to 2022.

Top 3 companies with the highest traffic growth from 2020 to 2022:

Top 3 companies with the largest traffic drops from 2020 to 2022:

More information and all participants of the exhibition can be found in our new dataset “List of ICE London Exhibitors 2020 vs 2022”.

If you work in the gambling industry and want to develop actively, you should regularly attend various large and small events. It will allow you to learn industry news, follow this development, and make new valuable acquaintances. ICE London participants are well aware of this, so the number of people who visit this event every year is snowballing.