How to become a speaker in the blockchain industry?
11 October 2022For a blockchain company to become widely known, its founder must regularly speak at various events. This will prove their expertise and attract the attention of new potential customers.
Notably, it can be challenging for young speakers to reach a sizable audience. Large blockchain business owners usually attend major conferences since they have long proven their worth, and the audience often buys tickets to these events specifically to find out their expert opinion. It may be difficult for newcomers to achieve such excellent results. Doing so in the shortest amount of time possible will be the topic of this article.
So, once you start your own blockchain company, it is a good idea to attend various events on a regular basis. Do not just sit in the hall and listen to other speak. Your task is to forge as many connections in the crypto industry as possible. For that reason, realize that the crypto industry is still very young and has only been developing for a few years, leaving the market happy to accept newly qualified experts with unique views on blockchain development prospects.
By communicating with crypto enthusiasts, you can not only find partners and investors but also show yourself to be an insightful specialist. Even as a beginner, you stand a reasonable chance to negotiate a speech at some minor venue or business breakfast.
If you manage to secure the spotlight, devote extra time to writing out your speech and practising rhetoric. It is crucial to work on diction, so read the test version of your speech to your friends and get their opinion. Add a few jokes to prevent the text from being too dull. When writing a lecture, you need to consider the target audience’s interests as well as the event’s format.
Experts recommend using the following tools for establishing a personal brand:
- Social media. Your minimum plan should include Facebook, Instagram, LinkedIn, and YouTube;
- Speaking at events where you can share personal experience. In addition, it is essential to be part of the social and cultural life of your city of residence. This will portray you as a welcome and trustworthy guest;
- Apply for membership in associations, clubs, and business communities;
- Work on your media presence, especially on television, as it serves as an official confirmation of your expertise;
- Communication. Go out to brunches, buffets, or cocktail parties more often. Comment on other people’s posts. In a word — get connected.
Most importantly — try to avoid making mistakes. Draw up a sequential work plan before jumping into action and do not attempt to do everything at once. Another point that can get in the way of a personal brand is excessive activity. You cannot let people get tired of you.
Why do you need a personal brand and portfolio?
Practice shows that every commercial company is a reflection of its owner’s personality, principles, and values. As a result, forming a personal brand helps emphasize your market presence among stakeholders and build a business reputation. It is essential to not only fill social media and blogs with dry thematic content but talk about your friends, travels, recent successes, etc. Another benefit of going public is that it makes for a great networking tool. Even crypto enthusiasts are often more interested in the personal life of an expert than dry numbers and hypotheses.
Additionally, it would be best if you created a speaker portfolio to “sell yourself” at a better price. This should be done in the form of a commercial proposition and consist of the following:
- Evidence of expertise (a list of your publications on various portals or periodicals);
- Number of public appearances (if any) with video evidence;
- Blogs or websites. Business event organizers will undoubtedly be interested in the possibility of free event advertising from an up-and-coming opinion leader.
When you start speaking on behalf of a company, you assume certain obligations. Everything you say or do will automatically be perceived as a position held by the brand, i.e. reflected in its reputation and public image.
Being a public person these days means being open to feedback. If you churn out posts daily but don’t respond to every comment (especially negative ones), you will make an impression as someone who does not care about the audience’s opinion. By the way, preparing for a possible defeat will be discussed more readily than any actual achievement.