Detailed TOP-5 Online Casino Comparison of 2022

logo  19 December 2022

In this article, I will review the top 5 iGaming projects selected from Data40’s gambling website dataset.

Previously, I have already examined the top horse race bettinglottery and websites with specific functionality.

Analyzing top online casinos

This study is aimed at analyzing top online casinos, that also offer sports betting and lotteries, in terms of attendance and based on the previously collected iGaming website dataset.

Some of the collected iGaming websites hold licenses to work in certain countries and do not allow worldwide registrations. For this reason, the following websites have been skipped in the current study: PCH, Wplay, Betplay, Bovada, Hollywoodbets, Betano, Betika, and William Hill.

Website traffic was assessed via Similarweb service based on April 2022 data.

As a result, I present you a list of websites that we will analyze in this article:

RankNameLanguagesNumber of LanguagesLicencesTraffic 04.2022ClassicLotteryLiveBetting
1Bet365X20Malta Gaming Authority292 000 000XXXX
2CalienteES1Mexican Ministry of the Interior150 000 000X?XX
3Bet9jaEN1Lagos State Lotteries Board, State of Osun (without details)83 000 000XXXX
12BetwayX10Malta Gaming Authority, UK Gambling Commission27 100 000XXXX
20BetfairX8Malta Gaming Authority, UK Gambling Commission17 310 000XXXX

Bet365

Bet365 online casino

The Bet365 online casino ranks #1 in terms of traffic in our iGaming website dataset.

Bet365 is one of the largest services in Europe and around the world. The company’s reputation is based on numerous years of experience in the betting segment of the gambling market. Their office first opened its doors in the UK in 1974 where it has also received all the necessary licenses.

Website details:

TraitIndicator
Traffic (April 2022)292 000 000
LicensesMalta Gaming Authority
AssociationsGordon Moody – Gambling Therapy, International Betting Integrity Association, eCommerce and Online Gaming Regulation and Assurance
Available LanguagesEN, DE, ES, IT, DA, SV, NO, BG, ZH, EL, PT, PL, RO, CS, HU, SL, NL, RU, JA, ET
Mobile ApplicationTrue
Cryptocurrencies?
Payment MethodsVisa, Skrill, Neteller, paysafecard, Wire Transfer, AstroPay, Apple Pay, Google Pay, PayPal, Click to pay, ecoPayz, Trustly, iDEAL, Klarna, Mercado Pago, Todito Cash, OXXO Pay, GiroPay, Interac, InstaDebit, iDebit
ProvidersPlaytech, Microgaming, Rarestone Gaming, Origins (Playtech), Ash Gaming, Reelweb (Playtech), Vikings (Playtech), Virtue Fusion Network (Playtech)
Slot Games984
Sports Games46
Exclusive Live Games24
Live Roulette20
Live Blackjack21
Live Baccara/Sicbo21
Live TV Shows14
Live Poker3

The website offers games in the following categories:

1. Sport Games;

Including the three main subcategories:

  • “Sports”;
  • “In-play”;
  • “My bets.”

2. Casino Games

The “Casino” category’s home page displays popular casino titles with a list of recently launched games and recommendations based on what the client has previously played;

Bet365 hosts its own, “home-made” slots under the “Originals” section;

The website provides separate highlights for the “Dual Drop” jackpot mechanics and labels supported games.

3. Live Casino Games

Bet365 has its own live studio with an exclusive Playtech-provided design for roulette and card games.

4. Other Games

The “Games” category combines the content of “Casino” and “Live Casino” categories and is divided into the following subcategories:

  • The “Home” subcategory with the list of main games;
  • “All Games” subcategory with a list of all available games;
  • “Dual Drop Jackpots” subcategory with games that support “Dual Drop” mechanics;
  • “Offers” subcategory with currently available bonuses.

5. Poker Games

The “Poker” category offers opportunities to play “No Limit Hold’em” and “Twister Sit & Go.”

In “No Limit Hold’em,” there are three options that differ in the game’s limits. In “Twister Sit & Go” the variation is a lot wider.

6. Bingo

In addition to lotteries, there are classic and Dual Drop slot games here, with a separate “Dual Drop Jackpots” subcategory.

“Virtue Fusion Network” (Playtech) is a provider offering Bet365’s Bingo games. Slot games can be accessed via a separate window. The games available here are unique and will not correspond with those under the “Casino” category.

Promotions

If we talk about loyalty programs, then Bet365, unfortunately, has no none to speak of. On the other hand, there are a multitude of other promotions related to different types of sports events and games that change frequently and can be easily viewed on their website.

As for the welcome bonus, it can be allocated when registering an account (Open Account Offer). Sign up for an account, then deposit €5 or more, and you will be entitled to a 100% bonus on your qualifying deposit of up to €50.

The Bet365 online casino has a set £100,000 daily winnings limit, meaning that you will not be able to win more than £100,000 in one day. The “net winnings” are calculated as the difference between the amount of your winnings and the money you have wagered. If you win more and exceed the limit, you will not receive any money.

Addendum

Bet365 has both a convenient website and a mobile app with a round-the-clock support service. Regardless of where you have registered, it is always going to be easy and fast to access your personal account from any device.

Caliente

Casino Caliente

Casino Caliente ranks 2nd in terms of traffic in our iGaming website dataset.

It is a well-recognized brand that started out in 2014. Their website is managed by TECNOLOGIA EN ENTRETENIMIENTO CANIPLAY S DE RL DE CV, which holds a gambling license obtained from the Government of Mexico.

Website details:

TraitIndicator
Traffic (April 2022)150 000 000
LicensesMexican Ministry of the Interior
AssociationsGaming Laboratories International, PCI Security Standards Council
Available LanguagesES
Mobile ApplicationTrue
Cryptocurrencies?
Payment MethodsVisa, SPEI, OXXO Pay, paysafecard, Todito Cash
ProvidersPlaytech, Zitrogames, Ruby play, Spinomenal, PariPlay, Novomatic, Pragmatic Play, Red Rake Gaming, Ainsworth Game Technology, 1X2 Network, iSoftBet, Habanero, High 5 Games, Microgaming, Booming Games, Blueprint Gaming, Betsoft, Eyecon, Inspired, Playson, NetEnt, Quickspin, Skywind, Leap-Gaming, Betixon, Kajot Games, Skillzzgaming, Red Tiger Gaming, Arcadia Gaming Solutions, Rarestone Gaming (Playtech), Origins (Playtech), Vikings (Playtech), Ash Gaming (Playtech), Psiclone Games (Playtech), SUNFOX Games (Playtech), Reelweb (Playtech), GECO Gaming (Playtech), Virtue Fusion Network (Playtech)
Slot Games3563
Sports Games26
Exclusive Live Games4
Live Roulette26
Live Blackjack26
Live Baccara/Sicbo16
Live TV Shows13
Live Poker4

The website offers games in the following categories:

1. Sport Games

The “Sports” category comes with a set of subcategories: “Start,” “Live Results,” “Promotions,” “Payment Options,” “Verification,” “Sponsorships,” “iBet — Bet Players,” and “Virtual.”

The “Start” subcategory is then divided into three major zones:

  • The left sidebar lists game types and links to the casino’s social media;
  • The center displays the game’s details and betting options;
  • The right sidebar provides information on bets made by the client, plus the latest tweets and offers.

The “En vivo + Streaming” category shows sports matches taking place in real time.

2. Casino Games

Under the “Casino” category, you will find a comprehensive list of casino games divided by type. The website’s GUI allows users to filter titles by type and preference.

3. Slots

Slot games are accessed via a category, which is available as an icon with filters in the game selection menu. Here you can sort titles by themes, providers, functionality (jackpots, free spins, etc.) and the number of winning lines.

4. Live Casino Games

A page with available live games open up by clicking the “Casino en Vivo” category. The subcategories do not include “TV shows,” but the Playtech provider grants access to them via the Live lobby. The company has its own live studio with an exclusive, Playtech-provided design for both roulette and card games.

5. Bingo

The “Bingo” category contains a list of lotteries with some slots mixed in for good measure. Bingo games, all of which are provided by Virtue Fusion Network (Playtech), open in a separate window.

Promotions

Upon visiting the site, you are immediately greeted with a registration bonus of 1,000 Mexican pesos that does not require a deposit, plus the x2 deposit bonus with a limit of up to 3,000 MXN. The bonus will be yours to take advantage of for 30 days, during which you will have to bet 50 times to cash out your winnings. You can withdraw upwards of 2000 MXN with this offer.

In addition to the registration offer, Caliente Casino offers a starting bonus of as much as 150% and 5,000 Mexican pesos. The amount you will receive depends on the deposit. With a deposit of 200 to 999 Mexican pesos, you can get a bonus of 50%. Amounts from 1,000 to 24,999 Mexican pesos will bring you a 100% match bonus, whereas the maximum amount shall require you to top up with 2,500 Mexican pesos or more. Finally, if you deposit 20,000 Mexican pesos or more, you will receive 20,000 in excess plus the 14-day access to the venue’s VIP club. Keep in mind that bonus funds must be wagered 20 times within 7 days for you to cash out your winnings.

A variety of daily bonus types for different games and events can also be found here.

Loyalty Program

The website has a VIP program called “Caliente CLUB.” There are different VIP levels that depend on the number of points earned since joining Casino Caliente. The more points you accumulate, the higher your level will be, and a higher level means more benefits and available cash bonuses. At the same time, the bonus for leveling up is subject to wagering 12 times more.

If you do not log in to your account for 90 days, all CaliPoints points and/or bonus points will be nullified without prior notice and cannot be refunded. For any calendar month, you can accumulate no more than 3,000,000 CaliPoints points. Earning over 3,000,000 points in a single month will cancel out all other collected points.

Addendum

Caliente also has a separate section for sponsored sports teams as well as its own sports blog.

Bet9ja

Bet9ja Casino

Bet9ja Casino ranks #3 in terms of traffic in our iGaming website dataset.

Bet9Ja Online Casino is the leading sports betting platform in Nigeria that also offers various casino games. Owned by KC Gaming Networks Limited, it was founded in 2013. This casino is so popular in Nigeria that it actually ranks 3rd in the country in terms of sheer visitor numbers.

Website details:

TraitIndicator
Traffic (April 2022)83 000 000
LicensesLagos State Lotteries Board, State of Osun(without details)
AssociationsNo pointers were found, but the Responsible Gaming section mentions Gordon Moody – Game Therapy and GamCare
Available LanguagesEN
Mobile ApplicationTrue
Cryptocurrencies?
Payment MethodsVisa, GTBank, PalmPay, CoralPay, UBA USSD, AstroPay, Quickteller, Zenith Bank, UBA Instant Bills Pay, Providus Bank Collect Pro App, Firstmonie, OPay Deposit, Unity Bank USSD, Heritage Bank USSD, Fidelity Bank USSD, ATM Deposit, Shago Payments
ProvidersPragmatic Play, Ezugi, LiveG24, Endorphina, Betsoft, Espresso Games, Logi Games
Slot Games522
Sports Games20
Exclusive Live Games0
Live Roulette25
Live Blackjack42
Live Baccara/Sicbo40
Live TV Shows6
Live Poker3

The website offers games in the following categories:

1. Sport Games

The first available category is divided into three sections. On the left is the list of game types, in the center the details for the currently selected title are displayed as well as its betting options, and on the right there is contact info, plus the bets that were already made.

Currently available Sports games are also included under the Live category.

There is an extra category called “Simulation” where you can bet on real sports competitions and win by getting their results right. Note that the results here are calculated using a random number generator and so do not reflect those of the real events.

There is a separate category for betting on Fantasy Sports, with a choice of 8 football, basketball, tennis, baseball leagues, as well as horse and dog racing.

2. Casino Games

Clicking the “Casino” category opens up a list of all available casino games divided by type. Hover over any of the title and an icon will appear, allowing you to check the title’s details, add it as one of your favorites, or play a demo. All description come with screenshots.

3. Live Games

The total list of live games is divided into groups. In addition, Live casino is one of the subgroups available directly from the “Casino” category.

4. Lotto

Bet9ja manages its own lottery, operating from a private studio.

5. Super9ja

Free jackpot. A free prediction game in which players can win ₦10,000,000! Guess the correct score in 6 matches to win big!

Promotions

The most interesting and popular offer on Bet9ja is the welcome bonus. New players receive a 100% match bonus up to ₦100,000 when registering with the bookmaker. In addition, Bet9ja provides a 50% casino bonus limited to ₦50,000. To take advantage of this offer, you must be over 18 years old and deposit at least ₦100.

Most importantly, the minimum bet you can make on any sports is ₦100. In many cases, Bet9ja imposes a minimum funds withdrawal limit of ₦1,000.

There are many other promos related to various types of sports events and games that change frequently and can be found on the casino’s website. As for a loyalty program, I could not find any information regarding such a promotion method here.

Addendum

As with almost all popular modern services, this casino also maintains a mobile version of its website with a corresponding mobile app. The site itself has an intuitive and pleasant design.

Unfortunately, Bet9ja does not offer round-the-clock customer support, but the working hours are clearly states, and there are several communication options, but the live chat feature is currently unavailable.

Betway

Betway Casino

Betway Casino ranks #12 in terms of traffic in our iGaming website dataset.

Founded in 2006, Betway is now one of the largest names in the world of online gambling. Boasting a world record for the online slots jackpot pay off where a customer won $20,062,600 playing Mega Moolah, Betway also sponsors a number of major sports teams and events.

Website details:

CharacteristicIndicator
Traffic (April 2022)27 100 000
LicensesMalta Gaming Authority, UK Gambling Commission
AssociationsGordon Moody – Gambling Therapy, International Betting Integrity Association, eCommerce and Online Gaming Regulation and Assurance, Independent Betting Adjudication Service
Available LanguagesEN, DE, NO, FR, DA, ES, IT, PT, RU, HI, JA
Mobile ApplicationTrue
Cryptocurrencies?
Payment MethodsVisa, MuchBetter, InstaDebit, iDebit, paysafecard, Neosurf, Flexepin, Interac, ecoPayz
ProvidersOnAir Entertainment, Pragmatic Play, Playtech, Authentic Gaming, BetGames, Just For The Win, Microgaming, All41 Studios, SpinPlay Games, Real Dealer Studios, Games Global Limited, Gameburger Studios(Microgaming), Share the Thrill studios
Slot Games423
Sports Games30
Exclusive Live Games6
Live Roulette46
Live Blackjack9
Live Baccara/Sicbo22
Live TV Shows15
Live Poker8

The website offers games in the following categories:

1. Sport Games

The first category is sports betting, and it is divided into three sections, with game types listed on the left, details and betting options displayed in the middle, and various ads congregated on the right side of the screen.

One of the available game types is eSports and the titles here are duplicated from the namesake category.

2. Casino Games

The Casino category opens up to a list of all available casino games divided by type.

Additional info can be viewed in a separate window, which presents a general description of the casino with a picture of the game and the “Play” button, but no details regarding the title itself. The “Vegas” subcategory here only contains slots.

3. Live Games

There is an exclusive Betway roulette from OnAir Entertainment and Authentic Gaming.

An exclusive roulette from Pragmatic Play is also claimed, but there is nothing that makes it unique to Betway.

Promotions

New customers enjoy a welcome bonus of up to €/$1000, which requires a minimum deposit of €/$10 and is valid for the first four deposits during the starting 30 days (4 x $250, 100% matching deposits). The bonus is subject to wagering at x50.

The range of Betway promotions will vary depending on the user’s country of residence, but players can usually count on weekly bonuses for all types of casino games. Betway also has a Rewards Club that awards players free spins, recharge bonuses, and more, depending on how often they play and how many bets they place.

Loyalty Program

Every time you play — you earn loyalty points. Upon accumulating enough of them, they can be converted into money for your account. Slots, saloon games, and the American roulette are the titles to play if you want to quickly earn as many points as possible. Betway also has a 6-tier loyalty club where every player signs up for from the first day. The six premiums levels are Blue, Silver, Gold, Platinum, Diamond, and Prive. Depending on the game, with every level attained, you will get bigger and better rewards.

In addition, the casino periodically offers time-limited special promotions, such as sweepstakes, to win a fabulous ride with Betway.

Addendum

Betway offers live chat features that allow you to contact your account manager in real time. On average, the operator’s takes about 5 minutes to respond. There is also a support section dedicated to frequently asked questions that is quite extensive and provides information about various aspects of the casino, such as payments, games, discounts, etc. The FAQ serves as the first front of Betway customer support prior to live chat. The service also hosts its own sports blog.

Betfair

Betfair Casino

Betfair Casino ranks #20 in terms of traffic in our iGaming website dataset.

Betfair Casino was founded in 2006, making it one of the first major online casinos from well-known British betting brands. Betfair is one of the undisputed leaders in online sports betting, and it presents a wide variety of online gambling opportunities, ranging from poker and bingo to virtual casino and live dealer games.

Website details:

CharacteristicIndicator
Traffic (April 2022)17 310 000
LicensesMalta Gaming Authority, UK Gambling Commission
AssociationsGordon Moody – Gambling Therapy, GamCare, BeGambleAware
Available LanguagesEN, DE, ES, PT, RU, HU, FI, NO
Mobile ApplicationTrue
Cryptocurrencies?
Payment methodsVisa, Skrill, NETELLER, ecoPayz
ProvidersEvolution Gaming, Playtech, Blueprint Gaming, Play’n GO, Red Tiger Gaming, Relax Gaming, NetEnt, TSG Platforms, Virtue Fusion Network(Playtech)
Slot Games57(437)57 games are located in the Slot Games section, access to 437 games is available through the Bingo section
Sports Games3
Exclusive Live Games6
Live Roulette16
Live Blackjack19
Live Baccara/Sicbo10
Live TV Shows12
Live Poker0

The website offers games in the following categories:

1. Sport Games

Sports betting is the second-largest category on the website. Betfair Exchange allows betting “against” a certain outcome with increased odds. In fact, the player here acts as a bookmaker.

2. Casino Games

Most popular games are available under the “Casino” category and there is an option to quickly join the last games played by the user. Title details open in a separate window, but these mostly include just their RTP.

3. Live Games

This category includes exclusive Live games provided by Playtech.

4. Poker

Poker itself is accessed via a separate page with a choice of Hold’Em, two types of Twister, Omaha, and Speed Poker. There is also a convenient list of ongoing and coming soon tournaments.

5. Exchange Games

Exchange games provide an option to back or lay a gaming event and make strategic betting decisions.

6. Bingo

The Bingo games on offer are provided by Virtue Fusion Network (Playtech).

Promotions

New customers can take advantage of the €30 free betting offer by placing a minimum bet of €10 on the bookmaker with a coefficient of at least 1/2 (1.5). The bonus is valid for 30 days and only takes deposits made with credit cards or Apple Pay into account.

Casino newcomers also enjoy a welcome bonus equal to 300% of their first bet, upwards of $300, as well as 35 free spins. Acceptable deposit methods include credit/debit cards and bank transfers. Mind the 22-fold bet turnover requirements. The minimum bet amount is $10. This does not apply, however, to any casino games, so make sure to read up on promotion details.

Loyalty Program

The Australian version of the website provides the details on this subject. According to it, the loyalty program is divided into five levels:

  • Bronze — between $3,000 and $5,999.99 paid in commission to Betfair during the 3 months before the next Assessment Date;
  • Silver — between $6,000 and $8,999.99 paid in commission;
  • Gold — between $9,000 and $14,999.99 paid in commission;
  • Platinum — between $15,000 and $34,999.99 paid in commission;
  • Black — $35,000 or more paid in commission.

Every three months, Betfair will conduct an evaluation to determine which customers should be added to the VIP program or excluded from it. As a member of the VIP program, the customer will have a discount rate applied to their Betfair account. Discount rates will vary depending on which VIP level the user currently has.

Addendum

Betfair website does not support live chat customer care. You can chat with them on Facebook, email, or call the support service by phone. All communication channels are available 24 hours a day, 7 days a week throughout the entire year. The typical response time to calls or chat requests is about thirty seconds, while the processing time for most emails is less than 48 hours.

In conclusion — a few words on product recommendations

Based on our review of the available top casinos, I was able to identify the following recommendations for improving the user experience:

  • The footer often contains mainly technical information and is rarely useful to the client. However, if there is no information about casino licensors, association membership, quick access to the documentation or an FAQ — it may affect newcomer trust towards the website;
  • The game filter, such as the one employed by Casino Caliente, allows the user to quickly and conveniently find the games they need;
  • A summary of every title in a pop-up menu, like the one you see at Bet365, should give the user a brief technical description of the game. Bet9ja Casino goes even further and, in addition to a purely technical description, provides detailed information and screenshots of the game. Such references should help newcomers to choose a game quickly and contribute towards their desire to come back and play some more later;
  • The client must have access to all types of casino games divided into intuitive sections. Casinos sometimes mix games from different categories into one or duplicate the same games, putting them into different categories. Such actions may motivate customers to try new games, but it also leads to confusion and misunderstanding. It makes more sense to clearly divide casinos into understandable categories (Sport, Slot Games, Live Casino, Bingo, etc.) with some promotion of other game types on the sides.
  • Notably, casino websites do not always show all the games offered by the game provider. It makes sense to update the pages more often so that customers can see and check out all the available titles.