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Why Influencers Deceive Us

12 Jan, 2024
Why Influencers Deceive Us

Mass media not only inform us about current events but also shape our views, beliefs, and behavior. They act as “mediators,” providing a platform for discussing socially significant issues and contributing to the development of democratic processes.

Mass media and influencers can shape and change public opinion. They do this by choosing specific topics to cover and the perspectives from which to present the information, as well as putting emphasis on certain aspects of the selected news stories. They also act as a powerful tool for advertisers and marketers, influencing consumer preferences and decisions through various strategies that draw attention to certain products and services.

There is also a downside that comes in the form of spreading unchecked or false information. In this “post-truth” era, skills such as critical thinking and fact-checking have become especially important for information consumers.

The power exerted by influencers on modern society is vast and multifaceted. They shape not only our views and beliefs but also affect culture as a whole. It is important to recognize this role and approach information consumption both critically and consciously. Sometimes, whether in the pursuit of easy money, due to personal dishonesty and lack of moral fiber, or the simple idea that “people will forget anyway,” an influencer might promote something without scrutinizing it beforehand. But there’s a silver lining: such influencers can always be spotted and added to a list of those who cannot be trusted. It is as they say: the Internet never forgets. Especially since such people often fall into the habit of constantly advertising untoward products.

The Impact of Influencers on the Gaming Community

Influencers have a significant impact on the gaming community, shaping player preferences, perceptions, and behavior. From online platforms and gaming magazines to streaming services and social media, they play a decisive role in disseminating information and trends across the gaming industry.

For example, gaming media inform the community about new titles, updates, industry trends, and notable events. Reviews and analytics affect players’ perceptions and expectations, which can significantly impact the success or failure of gaming products.

Advertising and Game Promotion

Advertising and Game Promotion

Influencers are called upon to promote games and gaming products. Advertising campaigns and partnership programs help generate interest and boost sales.

Social media and streaming platforms, such as Twitch and YouTube, have become major channels for projecting influence on the gaming community. Streamers and content creators shape opinions, trends, and even the culture of the entire gaming world. Media, communities, and influencers play an important role in forming and maintaining gaming communities. Fan sites, forums, and social media facilitate the exchange of opinions and experiences among players, strengthening social ties within said communities.

However, influencers can also contribute to the spread of toxicity and manipulative practices. Unverified information and aggressive advertising can generate negative trends and behaviors. In this case, it is necessary to be very careful and selective when choosing whom you follow — it is a good idea to check their reputation by analyzing their previous advice and advertising history to see whether they have a good or bad reputation, can or cannot be trusted, as well as whether they have a profound influence on the gaming community, shaping positive or negative tendencies.

For this, it is worth hiring a specialist, a media marketer in the field of influencer market analysis, who will have a deep understanding of the current trends, plus the ability to analyze data and create strategies that will attract the attention of the target audience and strengthen the brand’s position on the market. This is a complex task that requires not only a creative approach but also analytical know-how and honed skills. This is not only difficult but also expensive. If you are ready to pay good money for the working hours of such an employee, their research will be successful. You can also download ready-made data. For example, our analysts have previously worked to collect information across the entire gaming market and compiled a dataset of communities, with over 140 pages of P2E industry media on platforms such as Twitter, Telegram, Facebook, etc. It can be found on our website: https://data40.com/store/play-to-earn-game-industry-media-influencer-preliminary-research-q2-2023/

Vladislav Osadchiy
by Vladislav Osadchiy
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