NFT Project Promotion: Best Creatives and Ad Practices
NFT promotion is one of the central guarantees to securing real profit from your project. Innovating without proper advertising is like selling a diamond locked in a chest and buried in the sand, i.e. a waste of time. The same applies to NFTs, which need effective marketing and ample advertising to make the target audience aware of their existence and value. Here are the seven most effective ways to promote your NFT project.
Choose the Right Place to Sell NFTs
Your project must look at the available NFT trading platforms to compare their conditions and fees.
Among the main metrics to look out for are market volume and liquidity, which indicate whether a particular market is a popular destination. The next factor is transaction fees, ranging from 2.5% to 15% and threatening to significantly reduce profitability. Next, you need to check the overall experience provided by the platform. An ideal marketplace offers attractive features and functionality with various benefits for both artists and regular users.
Share Your Work on Social Media
Create social media accounts for your digital artwork on services such as Twitter and Instagram, then build a following by including links to your resources in posts and forum threads. Organic traffic can be generated by following a comprehensive social media marketing plan and matching your content with the target audience’s interests.
Quality social media content should include NFT features, and a sneak peek of upcoming work to generate hype. Creative and interactive content that engages viewers and encourages them to engage in chats or share posts is also a great way to launch viral content and cross-promotion.
Host a Giveaway
Giveaways can be a great way to raise awareness, grow your following, and get into the spotlight. This is especially true if the NFTs are new, and getting some NFTs for free would warm up user interest. Giveaways are expressly effective with NFTs, as many cheaper ones can be mass-produced and used for greater promotional returns.
Giveaway rules can be set depending on the creator’s goals, which could be anything from increasing follower counts to spreading buzz. The rule of thumb is to always include options to follow the project, share the post, add comments, and tag friends, as these activities help grow organic traffic.
Organize an AMA/Livestream
Communicating with your audience directly with AMAs or livestreams is a great way to build connections and convey a sense of real engagement by allowing users to ask questions and providing answers. It is also very effective for sharing background stories and promoting a WIP project.
Building a community is about being authentic and personal, since people like to feel like individuals, not a mass of faceless, nameless users. They want to see a name and a face behind the product they buy.
Join NFT Groups on Community Platforms
Word of mouth and self-promotion continues to play a critical role in promoting art. Projects looking to showcase their NFTs should share their creations on various community platforms such as Discord, Twitter, Reddit, and many others. The more user communication channels you have, the higher your chances of being noticed.
Most importantly, joining NFT groups on forums and social media allows projects to tap into the pool of like-minded NFT fans from around the world.
Collaborate with Influencers
Influencers have huge followings and can sway the public opinion in your favor, so they are almost always worth listening to. Projects must work with influencers and artists or partner with other NFTs to engage their communities and leverage cross-promotion.
You can create a themed series where each artist can use their colleagues’ user networks to attract new subscribers. In addition to creating art, this approach empowers users to offer constructive critique and strengthen the connection with both artists and influencers in a win-win scenario.